Trending...
- Cynthia Pinot Among Artists Selected for Renowned London Art Biennale 2025
- Digital Watchdog Launches New myDW Cloud Services
- Real Estate Experts Highlight Jersey Shore as a Smart Buy in 2025
Award categories include Account-Based Marketing, Brand Positioning, Developing Next Gen Talent, Executive Engagement, Marketing Transformation with Data & Analytics, Sales Enablement, and Strategic Growth Marketing; as well as special awards for best SMB organizations. Submission deadline May 8, 2020.
LEXINGTON, Mass. - nvtip -- ITSMA, the leadership community for B2B services and solutions marketing in the connected economy, today launches the 2020 Marketing Excellence Awards program. The program honors standout performance in seven strategic and critical aspects of B2B marketing.
"As B2B marketing continues to transform amid the rise of always-on digital engagement, marketing leaders are rethinking every aspect of their strategies, programs, teams, and ways of working. The most effective organizations are innovating on both the art and science sides of marketing to drive strategic growth, strengthen brand positioning, and deepen the most important client and influencer relationships," said Dave Munn, President and CEO of ITSMA. "This year's Marketing Excellence Awards program highlights the seven critical areas where leading B2B marketers are standing out in the connected economy."
The Awards Program, now in its twenty-third year, recognizes programs that demonstrate deep market insight, innovative marketing approaches, and substantial business impact with high value services and solutions. Last year's winners included: Acuvate Software, Adobe, Cisco, Cognizant, Conduent, Fujitsu, HCL Technologies, Hewlett Packard Enterprise, Hexaware Technologies, IBM, Microsoft, PwC, Red Hat, SAP, ServiceNow, Tata Consultancy Services, Unisys, and West Monroe Partners.
More on nvtip.com
The deadline for submissions is May 8, 2020.
2020 AWARD CATEGORIES
The ITSMA Marketing Excellence Awards program is open to all companies that market and sell technology, telecom, professional services, and/or business services or solutions. Small and medium-sized businesses are especially encouraged to apply.
More on nvtip.com
ITSMA awards two winners in each category:
In addition to the two winners in each category, ITSMA will award two winners from small and medium-sized businesses. These awards will go to the strongest submissions from two companies with less than $500 million in annual revenue, regardless of category.
ITSMA will announce the winners at a special awards reception during ITSMA's Annual Marketing Vision Conference on October 27, 2020 in Cambridge, MA.
SUBMISSION GUIDELINES
Visit ITSMA's website at https://www.itsma.com/about-us/marketing-excellence-awards/ for detailed information, submission guidelines, and online entry forms.
About ITSMA
For more than 25 years, ITSMA has led the way in defining, building, and inspiring B2B marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships. Learn more at www.itsma.com.
"As B2B marketing continues to transform amid the rise of always-on digital engagement, marketing leaders are rethinking every aspect of their strategies, programs, teams, and ways of working. The most effective organizations are innovating on both the art and science sides of marketing to drive strategic growth, strengthen brand positioning, and deepen the most important client and influencer relationships," said Dave Munn, President and CEO of ITSMA. "This year's Marketing Excellence Awards program highlights the seven critical areas where leading B2B marketers are standing out in the connected economy."
The Awards Program, now in its twenty-third year, recognizes programs that demonstrate deep market insight, innovative marketing approaches, and substantial business impact with high value services and solutions. Last year's winners included: Acuvate Software, Adobe, Cisco, Cognizant, Conduent, Fujitsu, HCL Technologies, Hewlett Packard Enterprise, Hexaware Technologies, IBM, Microsoft, PwC, Red Hat, SAP, ServiceNow, Tata Consultancy Services, Unisys, and West Monroe Partners.
More on nvtip.com
- Paul E. Saperstein Co. Announces Geographic Expansion of Auction Services
- Florida Broker Bent Danholm Featured in the Daily Mail's U.S. Real Estate Coverage
- Robin Launches Legal Intelligence Platform to solve intelligence gap in Fortune 500 legal teams
- Melissa B. Releases Digitally Independent: Empowering Music Artists with AI and Brand Strategy
- Consumer Accountability Alliance Issues Formal Notice Alleging Proximate Liability for Medical Harm
The deadline for submissions is May 8, 2020.
2020 AWARD CATEGORIES
- Developing Next Gen Talent. Attracting, developing, and retaining the next wave of marketing leaders and teams to strengthen marketing capabilities, culture, business impact, and organizational transformation. [New in 2020]
- Driving Strategic Growth. Advancing marketing's strategic role in the business with new and innovative approaches to work with business leadership in identifying, developing, and accelerating new strategies for revenue, brand, customer experience or insight driven growth.
- Enabling Sales to Accelerate Growth. Designing, developing, and innovating enablement programs with new initiatives, tools, training, and support activities that improve sales capabilities and performance, especially for new offerings, markets, and growth opportunities.
- Orchestrating Executive Engagement. Designing, managing, and coordinating integrated, multi-channel engagement programs with content, events, and experiences that broaden and deepen executive-level relationships with clients and prospects for growth and innovation.
- Repositioning the Brand. Creating and improving brand and reputation-focused programs that strengthen awareness, interest, credibility, differentiation, and trust with new buyers, offerings, and markets.
- Scaling and Optimizing Account-Based Marketing. Strengthening ABM programs, COEs, and ecosystems to achieve greater business impact and efficiency and support the growth strategy of the company.
- Transforming Marketing with Data, Analytics, and Insight. Developing and strengthening teams, processes, and approaches, including leveraging AI and machine learning, that advance marketing's ability to operate as a data-driven, insight-led function that informs business strategy and optimizes performance and results. [New in 2020]
The ITSMA Marketing Excellence Awards program is open to all companies that market and sell technology, telecom, professional services, and/or business services or solutions. Small and medium-sized businesses are especially encouraged to apply.
More on nvtip.com
- Utah Metal Fabricator Titan Forge Builds Momentum with Custom Steel Projects and Spiral Staircases
- Jason Koch: Pioneering the Future of Real Estate Development in New Jersey
- BOXABL Launches Search for New Directors and Executive Leadership
- Bach and Beyond: Cellists Return to the Beach for 2nd Annual Bethany Beach Cellofest
- Circus Circus Las Vegas Debuts Summer Pricing for Adventuredome, Carnival Midway
ITSMA awards two winners in each category:
- Diamond: Best in class for the industry
- Gold: Standout results in marketing impact
In addition to the two winners in each category, ITSMA will award two winners from small and medium-sized businesses. These awards will go to the strongest submissions from two companies with less than $500 million in annual revenue, regardless of category.
ITSMA will announce the winners at a special awards reception during ITSMA's Annual Marketing Vision Conference on October 27, 2020 in Cambridge, MA.
SUBMISSION GUIDELINES
Visit ITSMA's website at https://www.itsma.com/about-us/marketing-excellence-awards/ for detailed information, submission guidelines, and online entry forms.
About ITSMA
For more than 25 years, ITSMA has led the way in defining, building, and inspiring B2B marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships. Learn more at www.itsma.com.
Source: ITSMA
Filed Under: Business
0 Comments
Latest on nvtip.com
- Digital Watchdog Launches New myDW Cloud Services
- Nevada Real Estate Agent David Crane Helping Families Find Their Dream Home
- Stan Fitzgerald Appointed Acting Press Secretary for Veterans for America First VFAF Georgia State Chapter
- Drone Light Shows Emerge as the New Standard in Live Event Entertainment
- Lore Link is Here to Help Organize Your Game
- Chappaqua's Annual Townwide Summer Sale – Unbeatable Savings at Your Favorite Local Boutiques!
- Inside the Mind of an Investor: What They Look for in a Business Plan
- Skyline Partners with ZenSpace to Offer Private Meeting Pods for Trade Show Exhibitors
- AI Innovation Dual-Strategy Business Model Focused on Real Estate Development for Strategic Expansion: OFA Group, (N A S D A Q: OFAL)
- Construcción del Corredor Norte–Sur (NSC) de Singapur
- New Report: Slip and Fall Accidents Rank as the Leading Cause of Construction Site Fatalities
- Get Your Cowboy Boots On! Causeway Country BBQ Music Festival Kicks Off September 12–14 in Ft. Pierce
- Retired Hobbyist Launches Bold Weekly Album Project Using AI Songwriting Tools
- DimHum Launches Revolutionary CrowdShipping Service
- Eolian Signs New Information Exchange Agreement with the U.S. Department of Defense for Technology Innovation
- Infinite Health Introduces Cutting-Edge Regenerative Medicine for Wound Care with Trip Goolsby, MD
- Top Dentist Concord CA, Smile Makers Dental Care, Celebrates 500 5-Star Reviews
- Bio-Inspired Technology-Dynamic and Adaptable for unknown real-world environments
- Michael Reafsnyder opens solo exhibition at Scott Richards Contemporary Art in San Francisco
- Valley Sleep Therapy Expands to Prescott with New Location at Crossings Road