LAS VEGAS - nvtip -- Advanced HDR by Technicolor will take center stage at CES 2025, unveiling the latest advancements and deployments of its transformative HDR technology in U.S. markets. Offering the ultimate live sports viewing experience, Advanced HDR by Technicolor enables premium HDR content for any device, any time, anywhere.

Visitors can explore Advanced HDR by Technicolor across several locations, where industry-leading innovations, partnerships, and consumer-ready solutions will be showcased. Key Highlights at CES 2025 include:

ATSC / NEXTGEN TV Booth (#LVCC, Central Hall - 20340)

Advanced HDR by Technicolor will be prominently featured at the NEXTGEN TV booth, with insights and demonstrations from our team, including:

• Best-in-Class HDR TV Experience: Discover the new RCA HDR TV line that offers unparalleled viewing experiences in both 55" and 65" sizes and the latest Hisense TV models equipped with Advanced HDR by Technicolor.
• ADTH NEXTGEN TV Converter Box, powered by Tolka ATSC software and Montage system-on-chip.
• ZapperBox: Based on Geniatech's ATSC 3.0 platform and BitRouter's ATSC3pak software, powered by Amlogic system-on-chip.
• Evolving from ATSC 1.0 to NEXTGEN TV: See the improvements in picture quality that are possible with content on NEXTGEN TV in 4K with Advanced HDR by Technicolor over that of the same Sinclair broadcast in ATSC 1.0 in HD and standard dynamic range.

Check out Advanced HDR by Technicolor-enabled broadcasts offering consistent HDR and premium SDR quality 24/7 from:

• Sinclair: Over 100 channels delivering coast-to-coast HDR content.
• Broadcast-Enabled Streaming TV (BEST) Channels: Including the Tennis Channel and Pickleball TV, available in more than 45 markets.
• PBS Stations: HDR broadcasts from PBS Nebraska and PBS Nashville.
• Gray Media, Inc.: Featuring WFLX-TV and WXIX-TV stations.
• Capitol Broadcasting: Showcasing WRAZ-TV station.

Partner Booths Featuring Advanced HDR by Technicolor include:

• Hisense Booth (#LVCC, Central Hall - 16625) -- Discover the latest Hisense TVs equipped with Advanced HDR by Technicolor, providing the ultimate live sports viewing experience. The U8 Series and U7 Series Mini-LED ULED 4K Google TV models expand the range of NEXTGEN TV-enabled products with Advanced HDR by Technicolor.
• Tolka at the ATSC / NEXGEN TV Booth (#LVCC, Central Hall - 20340) – Learn about Advanced HDR by Technicolor-enabled NEXTGEN TV receivers powered by Tolka and designed to expand access to HDR content.
• RCA Booth (#LVCC, Central Hall - 16224) -- Explore the newest NEXTGEN TV models, now powered by Advanced HDR by Technicolor for superior content delivery.
• Geniatech Booth (Venetian Expo, Halls A-D - 52352) -- View the latest Advanced HDR by Technicolor-enabled NEXTGEN TV accessory receivers designed to enhance HDR content delivery.

Pioneering the Future of Broadcasting

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"Advanced HDR by Technicolor continues to redefine the viewing experience by delivering exceptional HDR quality to consumers across devices and platforms," said Rick Dumont, Head of Business Development for HDR at Philips. "Our presence at CES 2025 showcases the remarkable progress we've made in enabling broadcasters and manufacturers to deliver premium HDR content seamlessly."

For more information about Advanced HDR by Technicolor and its groundbreaking technologies, visit us at any of the above locations during CES 2025 from January 7-10, 2025.

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About Advanced HDR by Technicolor

Advanced HDR by Technicolor is a suite of high-dynamic-range (HDR) technologies designed to deliver superior video quality across a variety of display devices and network environments. Developed as a collaboration with InterDigital, Philips and Technicolor, it includes formats like SL-HDR1, SL-HDR2, and SL-HDR3, which dynamically optimize HDR content to match the capabilities of the display device in real-time. This allows broadcasters and content providers to deliver a high-quality viewing experience with improved contrast, brightness, and color accuracy while maximizing bandwidth efficiency. With support for multiple distribution workflows, Advanced HDR by Technicolor enables seamless integration into existing infrastructures, making it a preferred solution for broadcasters seeking to future-proof their HDR delivery. To learn more about Advanced HDR by Technicolor visit:

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https://advancedhdrbytechnicolor.com.