SANTA ANA, Calif., Sept. 20, 2023 ~ Today marks the launch of Bored & Thirsty, a revolutionary beverage and media company that is set to redefine how people interact with beverages, art, and media. Founded by Darin Rasmussen and Kurt Lohse, two experienced entrepreneurs with a passion for innovation, Bored & Thirsty is already turning heads in the beverage industry.

The company has secured partnerships with KeHE, Save Mart / Lucky, Life is Beautiful Music Festival, C3 Presents, 7-Eleven, and Amazon. This sets the stage for rapid national expansion and makes Bored & Thirsty one of the most anticipated new beverage brands of 2023.

Bored & Thirsty's mission is to turn the boring water CPG category into a platform for artistic self-expression. To achieve this goal, they are offering consumers a unique and refreshing way to express themselves through a premium alkaline water experience. The company has also developed an Augmented Reality (AR) enabled can of alkaline water featuring an original song clip from Snoop Dogg.

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Bored & Thirsty has also made several key achievements and partnerships that will help them reach their goals. They are the exclusive water partner for Life is Beautiful Music Festival Sept. 22-24 in downtown Las Vegas; they have been approved for approximately 200 Save Mart & Lucky Stores in Central and Northern California; they have developed a strategic partnership with C3 Presents to provide the exclusive packaged water for Darker Waves; they have partnered with Octane Capital & Growth for startup acceleration and funding strategy; and they have launched their own Amazon store.

Beverage industry trade editors should take note of Bored & Thirsty as it is a disruptive new entrant into the beverage industry with an innovative approach to the water category. The company's focus on artistic self-expression combined with its commitment to sustainability make it a brand that is aligned with many values held by beverage industry insiders. With its partnerships in place and its unique offerings available online, Bored & Thirsty looks set to make waves in 2023.

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