Trending...
- Sober.Buzz the Sober Token : Ticker $BUZZ
- Global Families Turn to Young Travelers Concierge Amid Rising Safety Concerns in the U.S
- Tampa-Based Digital Marketing Agency Launches New Website to Help Local Businesses Grow Online
LAS VEGAS - nvtip -- The adoption of Advanced HDR by Technicolor is accelerating across the broadcast industry, driven by a growing variety of broadcasters and TV manufacturers embracing the technology to deliver enhanced viewing experiences. As more stations integrate this advanced version of high dynamic range (HDR), audiences are gaining broader access to richer colors, deeper contrasts, and more immersive picture quality than ever before.
The rollout of Advanced HDR by Technicolor at leading stations is part of a broader trend in the television industry, where broadcasters and TV manufacturers are increasingly implementing cutting-edge technologies to meet consumer demand for premium picture quality.
CES 2025 will witness an array of new announcements from TV manufacturers rolling out new ATSC 3.0 TV models, including Hisense and RCA. The growing availability of devices that support the new standard helps explain why a growing number of broadcasters offering NEXTGEN TV broadcasts -- such as Gray Media -- are supporting Advanced HDR by Technicolor.
As part of the ATSC 3.0 standard, Advanced HDR by Technicolor allows stations to deliver premium viewing experiences to HDR-capable devices, while maintaining high-quality broadcasts for standard dynamic range (SDR) TVs.
More on nvtip.com
"Advanced HDR by Technicolor provides broadcasters with a powerful solution to enhance the viewing experience," said Rob Folliard, Senior Vice President, Government Relations and Distribution, Gray Media, Inc. "It offers the flexibility to deliver exceptional HDR content while ensuring compatibility for viewers with SDR TVs. This capability reflects our commitment to delivering the highest-quality digital entertainment experiences."
The adoption of Advanced HDR by Technicolor is responding to a growing demand among consumers who have invested in HDR-enabled televisions.
"Consumers have been purchasing HDR-enabled TVs for several years, and there is a growing expectation for content to be available in HDR," said Tony Bozzini, Head of Business Development, Advanced HDR by Technicolor. "It is exciting to see broadcasters continue to adopt Advanced HDR by Technicolor to meet this demand and bring enhanced viewing experiences to audiences everywhere."
This latest deployment is part of a nationwide effort to expand access to HDR content across all markets, highlighting the technology's role in the industry's evolution toward a more immersive and dynamic broadcast standard. Advanced HDR by Technicolor continues to solidify its position as the preferred solution for broadcasters looking to deliver the next generation of television experiences.
More on nvtip.com
###
About Advanced HDR by Technicolor
Advanced HDR by Technicolor is a suite of high-dynamic-range (HDR) technologies designed to deliver superior video quality across a variety of display devices and network environments. Developed as a collaboration with InterDigital, Philips and Technicolor, it includes formats like SL-HDR1, SL-HDR2, and SL-HDR3, which dynamically optimize HDR content to match the capabilities of the display device in real-time. This allows broadcasters and content providers to deliver a high-quality viewing experience with improved contrast, brightness, and color accuracy while maximizing bandwidth efficiency. With support for multiple distribution workflows, Advanced HDR by Technicolor enables seamless integration into existing infrastructures, making it a preferred solution for broadcasters seeking to future-proof their HDR delivery. To learn more about Advanced HDR by Technicolor visit: https://advancedhdrbytechnicolor.com.
The rollout of Advanced HDR by Technicolor at leading stations is part of a broader trend in the television industry, where broadcasters and TV manufacturers are increasingly implementing cutting-edge technologies to meet consumer demand for premium picture quality.
CES 2025 will witness an array of new announcements from TV manufacturers rolling out new ATSC 3.0 TV models, including Hisense and RCA. The growing availability of devices that support the new standard helps explain why a growing number of broadcasters offering NEXTGEN TV broadcasts -- such as Gray Media -- are supporting Advanced HDR by Technicolor.
As part of the ATSC 3.0 standard, Advanced HDR by Technicolor allows stations to deliver premium viewing experiences to HDR-capable devices, while maintaining high-quality broadcasts for standard dynamic range (SDR) TVs.
More on nvtip.com
- ScreenPoints Puts Film Investors in the Credits—and in the Money With New FinTech Platform
- Pathways to Adulthood Conference May 17 at Melville Marriott Honoring NYS Assembly Member Jodi Giglio, Suffolk County Legislator Nick Caracappa
- Adster Techologies awarded US Patent for breakthrough innovation in reducing latency in Ad Serving
- Robert Fabbio Inducted into the Austin Technology Council Hall of Fame
- Dr. Dennis Jackson Brings Non-Operating Orthopaedic Sports and Emergency Medicine Expertise to Crovetti Orthopaedics and Sports Medicine
"Advanced HDR by Technicolor provides broadcasters with a powerful solution to enhance the viewing experience," said Rob Folliard, Senior Vice President, Government Relations and Distribution, Gray Media, Inc. "It offers the flexibility to deliver exceptional HDR content while ensuring compatibility for viewers with SDR TVs. This capability reflects our commitment to delivering the highest-quality digital entertainment experiences."
The adoption of Advanced HDR by Technicolor is responding to a growing demand among consumers who have invested in HDR-enabled televisions.
"Consumers have been purchasing HDR-enabled TVs for several years, and there is a growing expectation for content to be available in HDR," said Tony Bozzini, Head of Business Development, Advanced HDR by Technicolor. "It is exciting to see broadcasters continue to adopt Advanced HDR by Technicolor to meet this demand and bring enhanced viewing experiences to audiences everywhere."
This latest deployment is part of a nationwide effort to expand access to HDR content across all markets, highlighting the technology's role in the industry's evolution toward a more immersive and dynamic broadcast standard. Advanced HDR by Technicolor continues to solidify its position as the preferred solution for broadcasters looking to deliver the next generation of television experiences.
More on nvtip.com
- Cybersecurity is Protecting Your Personal Information and Your Portfolio
- L2 Aviation Celebrates Grand Opening of New Facility at Cincinnati/Northern Kentucky International Airport (CVG)
- Managing Summer Staffing Surges with Confidence: Why Name Badges Are a Must for Seasonal Success
- Visa Named Title Sponsor of Ascending Athletes' Business Owners Summits for NFL Entrepreneurs
- The Paris Court of International Arbitration Elects Dr. John J. Maalouf as its New President
###
About Advanced HDR by Technicolor
Advanced HDR by Technicolor is a suite of high-dynamic-range (HDR) technologies designed to deliver superior video quality across a variety of display devices and network environments. Developed as a collaboration with InterDigital, Philips and Technicolor, it includes formats like SL-HDR1, SL-HDR2, and SL-HDR3, which dynamically optimize HDR content to match the capabilities of the display device in real-time. This allows broadcasters and content providers to deliver a high-quality viewing experience with improved contrast, brightness, and color accuracy while maximizing bandwidth efficiency. With support for multiple distribution workflows, Advanced HDR by Technicolor enables seamless integration into existing infrastructures, making it a preferred solution for broadcasters seeking to future-proof their HDR delivery. To learn more about Advanced HDR by Technicolor visit: https://advancedhdrbytechnicolor.com.
Source: Advanced HDR by Technicolor
0 Comments
Latest on nvtip.com
- 20 Patents Issued Worldwide, Cementing Company Leadership. First Ever Cable-Free 12-Lead ECG: HeartBeam, Inc. (Stock Symbol: BEAT)
- NASDAQ Uplisting for Higher Market Exposure and Wide Corporate Benefits to AI Boosted Marketing Company On Track Towards $1 Billion Revenue by 2027
- Congressional Men's Health Caucus Shows Bipartisan Consensus and Focus on Prevention, Mental Health, and Closing the Lifespan Gap
- DuoKey, Axiomtek and Blue Edge Network Partner to Enhance Smart Cities with Privacy-Preserving Urban Safeguarding and Fleet Management
- Mix Master AI Bartender Launches Web Platform, Revolutionizing Cocktail Creation
- Evolving Gaming Regulations: New Insights From Info-Tech Research Group Shows How IT Leaders Can Strengthen Compliance and Reduce Risk
- Austin Keen Joins WakeFX RopePal as Official Brand Ambassador
- Bonelli Systems Expands Managed IT Services Nationwide, Leveraging Microsoft Azure Expertise
- $4.3 Million Patent Application Waiver Fee Granted by FDA on New Drug Application Fee for Treatment Addressing Suicidal Depression & PTSD: NRX Pharma
- Whistleblower Claims Dental Patient Deaths Likely Due to Book Ban
- xREnergy up as much as +3,094,634% on first day listed on the XRP Ledger. Ticker : $XRE
- Psychiatry's Legacy of Racism and Coercion Highlighted in Restraint Deaths
- New Book 'Cybersecurity Leadership' Guides SME Leaders to Make Smart, Strategic Security Decisions
- "Stop scrolling and start watching" - Beloved film recommendation site Criticker gets a major makeover
- Green Energy Solar Expands with New Offices in Port St. Lucie, West Palm Beach, and Orlando
- Events by Dubsdread Expands Services to The Venue at Lake Lily
- London Gala Emphasizes Trade, FDI and Ongoing Cooperation
- Sahit Muja Launches Trillion-Dollar Green Revolution with 10 Groundbreaking Cryptos
- Free and Low-Cost Dental Care Now Available in London Through the Canadian Dental Care Plan (CDCP)
- Garden State Gay Socials Turns One: 1st Birthday Celebration for Gay Men Who Want Real Connection