Trending...
- Top Las Vegas Brokerage IS Luxury Expands to Orange County
- Why Nigeria Is a Magnet for Global Investment
- Museum Hack Presents Hacked Gala: A Rebellious Night of Art, Fashion, and Change at the Met
LAS VEGAS - nvtip -- The adoption of Advanced HDR by Technicolor is accelerating across the broadcast industry, driven by a growing variety of broadcasters and TV manufacturers embracing the technology to deliver enhanced viewing experiences. As more stations integrate this advanced version of high dynamic range (HDR), audiences are gaining broader access to richer colors, deeper contrasts, and more immersive picture quality than ever before.
The rollout of Advanced HDR by Technicolor at leading stations is part of a broader trend in the television industry, where broadcasters and TV manufacturers are increasingly implementing cutting-edge technologies to meet consumer demand for premium picture quality.
CES 2025 will witness an array of new announcements from TV manufacturers rolling out new ATSC 3.0 TV models, including Hisense and RCA. The growing availability of devices that support the new standard helps explain why a growing number of broadcasters offering NEXTGEN TV broadcasts -- such as Gray Media -- are supporting Advanced HDR by Technicolor.
As part of the ATSC 3.0 standard, Advanced HDR by Technicolor allows stations to deliver premium viewing experiences to HDR-capable devices, while maintaining high-quality broadcasts for standard dynamic range (SDR) TVs.
More on nvtip.com
"Advanced HDR by Technicolor provides broadcasters with a powerful solution to enhance the viewing experience," said Rob Folliard, Senior Vice President, Government Relations and Distribution, Gray Media, Inc. "It offers the flexibility to deliver exceptional HDR content while ensuring compatibility for viewers with SDR TVs. This capability reflects our commitment to delivering the highest-quality digital entertainment experiences."
The adoption of Advanced HDR by Technicolor is responding to a growing demand among consumers who have invested in HDR-enabled televisions.
"Consumers have been purchasing HDR-enabled TVs for several years, and there is a growing expectation for content to be available in HDR," said Tony Bozzini, Head of Business Development, Advanced HDR by Technicolor. "It is exciting to see broadcasters continue to adopt Advanced HDR by Technicolor to meet this demand and bring enhanced viewing experiences to audiences everywhere."
This latest deployment is part of a nationwide effort to expand access to HDR content across all markets, highlighting the technology's role in the industry's evolution toward a more immersive and dynamic broadcast standard. Advanced HDR by Technicolor continues to solidify its position as the preferred solution for broadcasters looking to deliver the next generation of television experiences.
More on nvtip.com
###
About Advanced HDR by Technicolor
Advanced HDR by Technicolor is a suite of high-dynamic-range (HDR) technologies designed to deliver superior video quality across a variety of display devices and network environments. Developed as a collaboration with InterDigital, Philips and Technicolor, it includes formats like SL-HDR1, SL-HDR2, and SL-HDR3, which dynamically optimize HDR content to match the capabilities of the display device in real-time. This allows broadcasters and content providers to deliver a high-quality viewing experience with improved contrast, brightness, and color accuracy while maximizing bandwidth efficiency. With support for multiple distribution workflows, Advanced HDR by Technicolor enables seamless integration into existing infrastructures, making it a preferred solution for broadcasters seeking to future-proof their HDR delivery. To learn more about Advanced HDR by Technicolor visit: https://advancedhdrbytechnicolor.com.
The rollout of Advanced HDR by Technicolor at leading stations is part of a broader trend in the television industry, where broadcasters and TV manufacturers are increasingly implementing cutting-edge technologies to meet consumer demand for premium picture quality.
CES 2025 will witness an array of new announcements from TV manufacturers rolling out new ATSC 3.0 TV models, including Hisense and RCA. The growing availability of devices that support the new standard helps explain why a growing number of broadcasters offering NEXTGEN TV broadcasts -- such as Gray Media -- are supporting Advanced HDR by Technicolor.
As part of the ATSC 3.0 standard, Advanced HDR by Technicolor allows stations to deliver premium viewing experiences to HDR-capable devices, while maintaining high-quality broadcasts for standard dynamic range (SDR) TVs.
More on nvtip.com
- NaturismRE Launches the 11 Levels of Naturism: A Groundbreaking Framework Guiding the Global Naturist Journey
- K2 Integrity and Sonata One Partner to Accelerate Capital Raising, Reduce Risk, and Deliver Scalable Advisory Services for Private Fund Managers
- The World's No.1 Superstar™ Walks Where Legends Rest: A Sacred Encounter in Rome Before the Pope's Passing
- Coming Up on "Financial Freedom with Tom Hegna" Financial Expert Parker Faulkner
- Tobu Railway Announces a Price Revision on the "NIKKO PASS All Area" and "NIKKO PASS World Heritage Area," from April 20, 2025
"Advanced HDR by Technicolor provides broadcasters with a powerful solution to enhance the viewing experience," said Rob Folliard, Senior Vice President, Government Relations and Distribution, Gray Media, Inc. "It offers the flexibility to deliver exceptional HDR content while ensuring compatibility for viewers with SDR TVs. This capability reflects our commitment to delivering the highest-quality digital entertainment experiences."
The adoption of Advanced HDR by Technicolor is responding to a growing demand among consumers who have invested in HDR-enabled televisions.
"Consumers have been purchasing HDR-enabled TVs for several years, and there is a growing expectation for content to be available in HDR," said Tony Bozzini, Head of Business Development, Advanced HDR by Technicolor. "It is exciting to see broadcasters continue to adopt Advanced HDR by Technicolor to meet this demand and bring enhanced viewing experiences to audiences everywhere."
This latest deployment is part of a nationwide effort to expand access to HDR content across all markets, highlighting the technology's role in the industry's evolution toward a more immersive and dynamic broadcast standard. Advanced HDR by Technicolor continues to solidify its position as the preferred solution for broadcasters looking to deliver the next generation of television experiences.
More on nvtip.com
- Holabird will hold a massive four-day "Mint-State" Americana & Numismatics Auction, May 2nd-5th, online and live in Reno
- Kemeny, Ramp & Renaud, LLC Welcomes Prominent Trusts and Estates Attorney Gary B. Cornick to Its Firm
- The Opportunity of an Empty Airport Billboard in Nigeria
- AI Will Reshape, Not Replace, the Role of Customer Service Agents, Says Info-Tech Research Group
- SutheDermal.com Launches: Revolutionizing Comfort in Self-Injection Therapies
###
About Advanced HDR by Technicolor
Advanced HDR by Technicolor is a suite of high-dynamic-range (HDR) technologies designed to deliver superior video quality across a variety of display devices and network environments. Developed as a collaboration with InterDigital, Philips and Technicolor, it includes formats like SL-HDR1, SL-HDR2, and SL-HDR3, which dynamically optimize HDR content to match the capabilities of the display device in real-time. This allows broadcasters and content providers to deliver a high-quality viewing experience with improved contrast, brightness, and color accuracy while maximizing bandwidth efficiency. With support for multiple distribution workflows, Advanced HDR by Technicolor enables seamless integration into existing infrastructures, making it a preferred solution for broadcasters seeking to future-proof their HDR delivery. To learn more about Advanced HDR by Technicolor visit: https://advancedhdrbytechnicolor.com.
Source: Advanced HDR by Technicolor
0 Comments
Latest on nvtip.com
- Co-Creating the Future of ePaper: ZKONG and E Ink at Touch Taiwan 2025
- New York Times Exposé Vindicates CCHR: ADHD Isn't Biological, Says Watchdog
- HISTORIC FIRST The First Belief System In Human History To Formally Enshrine The Innate Divinity Of The Infant As Civilization's Central Moral Axis
- Stuck in Place? Why Homeowners Are Building Up Instead of Moving Out
- Crafting the Sound of VS Pop™: The Vision of CR Srikanth
- Boston Industrial Solutions, Inc., introduces Rubber and Foam Printing Ink
- Rosen Law Firm Encourages Light & Wonder, Inc. Investors to Inquire About Securities Class Action Investigation - LNW
- FeelWise to Exhibit at ATD 2025 International Conference & EXPO in Washington, DC
- Webinar Announcement: Mexico's Evolving AML/CFT Environment: FATF Review and FTO Designations
- Damian Redd's "Caught in a Fantasy" Surpasses 100,000 Views on VEVO/YouTube Following Album Reissue
- Las Vegas Sands Announces $100,000 Sands Cares Donation to 100 Black Men Las Vegas
- "May the Fourth Be With You" Epic Star Wars Day Run/Walk in Alexandria, Va
- Tru Treasury Named 2025 CUSO of the Year at NACUSO Reimagine Conference
- Why Nigeria Is a Magnet for Global Investment
- Museum Hack Presents Hacked Gala: A Rebellious Night of Art, Fashion, and Change at the Met
- Top Las Vegas Brokerage IS Luxury Expands to Orange County
- Artist Séfora Camazano Honored with Prestigious Prize "The New Great Masters in New York"
- MoMojo Records announces posthumous album from Kip London
- Guests Can Save 20 Percent on a Florida Keys Vacation Home Rental with KeysCaribbean's 'Last-Minute Booking Discount'
- All-Woman Trial Team Wins Major Verdict in Major Case