CONEXPO CON/AGG 2023: XCMG Machinery Unveils Its New US Brand Strategy

LAS VEGAS, March 17, 2023 ~ At CONEXPO-CON/AGG 2023, XCMG Machinery (SHE: 000425), the world's third-largest construction machinery manufacturer, unveiled its new brand strategy for the US market. The company's new strategy is spearheaded by a new global slogan, "Solid for Succeed" as well as a fresh company goal and philosophy.

XCMG aims to employ the new strategy to forge a new culture within the company while embracing new trends targeting new market segments. The five main areas of focus for this strategy are internationalization, high-end products, customer service, green development, and intelligent development. The company also seeks to establish itself as an "Empowering Companion at Your Service," demonstrating its dedication to its customers while providing deep insights using its industry foresight.

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The slogan "Solid to Succeed" marks XCMG's commitment to act unrelentingly in its response to its clients with the ultimate goal of zero downtime for them as an ultimate partner. The mission has been updated to encompass "Responsiveness and Value," with the company devoting itself to always being responsive, proactive, and constantly creating extraordinary value for customers from the perspectives of quality, services, and technology.

The slogan also highlights how XCMG actively responds to all valuable technological trends as part of its mission to serve its customers effectively while prioritizing high-quality products and risk control in order to develop quickly as a world-class company.

XCMG has achieved great success on a global scale; in addition to being the world's third-largest construction machinery manufacturer, it is also the largest mobile crane maker in the world and has been China's largest original equipment manufacturer (OEM) for 34 years in a row. Furthermore, 5% of its operating revenue each year is injected into research and development in pursuit of innovation.
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