Credit One Bank Encourages Cardmembers to "Live Large"

LAS VEGAS, March 16, 2023 ~ Credit One Bank, one of the fastest-growing credit card issuers in the U.S., is launching a new evolution of its successful credit gods campaign: "Live Large." This new campaign features Cashios (the god of cash back) and Pointsephone (the goddess of points), who are now larger than life – 30 feet tall.

John Coombe, Senior Vice President of Marketing at Credit One Bank, said, "At Credit One Bank, we aim to make sizeable rewards once available only to the few, now accessible to the many. We hope our customers are inspired by the credit gods to 'Live Large' and that future customers will know that Credit One Bank can enable them to do the same."

Tim Tone, TRG group creative director, said they were thrilled to work with Credit One Bank to bring the credit gods to life in a whole new way. He added that Credit One Bank welcomes customers across the credit spectrum and this campaign is adapted from the philosophy of being a powerful force on their side.

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The continued marketing efforts for Credit One Bank outline how cardmembers can "Live Large" by using Credit One Bank's Platinum X5 Visa and Credit One Bank Wander® Card. The Platinum X5 Visa credit card gives up to an incredible 5% cash back rewards on the first $5,000 of eligible purchases plus 1% cash back rewards on all other purchases. The Wander Card gives you an astonishing 10X points on eligible hotels and car rentals booked using the Credit One Bank travel partner; 5X points on eligible travel including flights, dining and gas purchases; and 1X points on all other purchases.

The campaign is running nationally on television, streaming platforms, digital and social media as well as integrated into Credit One Bank's sports, entertainment and charitable initiatives. For more information about this campaign or about visit their website.
Filed Under: Business

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