RBW EV Cars and Spirit EV Hire NASCAR Veteran Peyton Sellers to Lead U.S. Operations

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LONDON and DANVILLE, Va., Nov. 7, 2024 ~ Las Vegas, Nev. - RBW EV Cars and Spirit EV have announced the hiring of Peyton Sellers as their first Director of U.S. Operations at SEMA 2024 in Las Vegas. The announcement was made at the RBW booth (#24515) and marks a significant step for the U.S. and UK's only EV manufacturer of new, hand-crafted British classic sports cars.

Sellers brings a wealth of automotive and racing experience to RBW and Spirit EV, having previously owned a business that specializes in large-scale assembly of special commercial vehicles. He is also a two-time NASCAR's® Advance Auto Parts Weekly Series Division I Champion.

In his new role, Sellers will oversee RBW's new U.S. factory and manufacturing team, which will produce the new left-hand drive RBW Roadster and GT models. He will also manage the assembly of EV system units for U.S.-based Spirit EV customers.

RBW's decision to hire Sellers comes at a pivotal time for the company as it prepares to open its first overseas factory in Virginia, followed by the launch of its sister company, Spirit EV.

Sellers' interest in automobiles began at an early age when he started racing go-carts at just seven years old. He then moved up the ranks and started his first stock car race at fifteen. Since then, he has achieved numerous victories and championships, including two Late Model Stock Car National Championships that earned him a place in the NASCAR Hall of Fame.

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Aside from his successful racing career, Sellers has also been assembling vehicles for many years. This includes custom builds for business clients across the U.S., as well as large-scale production assembly at his own company. His extensive knowledge of automotive assembly and strong relationships with local businesses and government officials were key factors in RBW's decision to expand into southern Virginia.

Sellers expressed his excitement about joining RBW EV Cars and Spirit EV, stating that there has been a growing trend among customers for EV systems in their vehicles. He believes that the two family-run EV brands will be a catalyst for economic and manufacturing growth in southern Virginia.

Spirit EV, which was launched last month, is a fully compliant EV design, testing, and production company. It offers businesses the option to outsource any part or the entire process of their EV project, providing expertise from initial development to production. The company's engineering team takes a unique approach to each project, treating it as a custom piece of art due to the specialized level of customization required for electrification.

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Spirit EV's engineering programs are designed to meet REG 100 approval within an ISO 9001 quality environment, allowing for faster project completion. By partnering with Spirit EV, clients can save up to 70% in time and cost for their EV projects. The company's Automotive Development Programme offers a structured development process, from prototype builds to manufacturing in both the UK and U.S., with after-sales support included.

RBW currently offers its Roadster model with a starting price of $139,000 (USD) and its highly anticipated GT model with a starting price of $151,000 (USD). As part of RBW's customer experience, interested buyers can configure their personalized RBW Roadster and GT by visiting the "build your own" page on the company website. The online configuration options include paint color, rooftop style, interior design, wheel style, and more. The RBW website is also available in multiple languages.

To inquire about purchasing an RBW vehicle or learn more about Spirit EV's services, interested individuals can visit RBWEVCars.com or contact the company by phone at +44 01543 897013. With Sellers now on board as Director of U.S. Operations, RBW and Spirit EV are poised for continued success in the growing market for electric vehicles.
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