~ As the tourism industry continues to evolve and adapt to changing times, Trip.com Group has taken the lead in recognizing and honoring outstanding projects that are driving growth globally. The company has recently released the top contenders for its Tourism Innovation Awards, as the selection process enters its final stages.

The list of nominees includes notable international projects such as the Afterlife show at the Sphere in Las Vegas, ABBA Voyage in London, Azabudai Hills teamLab Borderless in Tokyo, and the Grand Egyptian Museum in Giza. These projects have been selected based on their significant impact on tourism, with an average increase of 51% in destination orders and 42% in destination search volume within the first three months of opening.

The Tourism Innovation Awards were first announced at Trip.com Group's Envision 2025 Global Partner Conference. The awards aim to recognize and encourage innovation in various fields such as sustainability, technology, and cultural heritage within the tourism industry. According to Trip.com Group data, these top nominated projects have been a strong catalyst for tourism growth.

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Among the top-voted international projects is the Afterlife show at the Sphere in Las Vegas. This project has gained popularity for its immersive audiovisual experience that pushes the boundaries of live entertainment. Utilizing state-of-the-art technology and a unique 16K LED dome screen, audiences are transported into a sensory experience that goes beyond reality.

Another project on the list is ABBA Voyage in London, which combines classic ABBA music with virtual technology to create an immersive performance for music fans. The Grand Egyptian Museum in Giza has also made it to the list with its impressive collection of over 100,000 ancient artifacts and innovative use of holographic technology.

Other noteworthy projects include teamLab Borderless in Tokyo's Azabudai Hills, an immersive digital art museum that has attracted visitors from all over the world. The Nintendo Museum in Kyoto is also a contender for its interactive showcase of the evolution of video games, drawing in many gaming enthusiasts.

The shortlisted projects are evaluated using a three-component framework. The first component is data that demonstrates the project's impact on destination popularity, including social media influence and bookings made on Trip.com. The second component is public voting, which took place from May 26 to June 30. Lastly, a panel of judges consisting of industry experts from international tourist organizations and authorities will score the projects.

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The judges include Virginia Messina, Executive Vice President of the World Travel & Tourism Council (WTTC), who believes that these projects showcase how innovation and sustainability can work together to drive growth while preserving culture and the environment. She also hopes that by highlighting these projects, others in the industry will be inspired to bring forward bold and transformative ideas.

The shortlisted projects will be evaluated based on three core criteria: innovation, sustainability, and scalability. These criteria reflect the award's objective to support innovation and development in the tourism industry. The winners will be announced at the end of the month, with each of the ten outstanding contributors receiving a USD $60,000 prize.

Trip.com Group's Tourism Innovation Awards serve as a reminder that travelers are seeking authentic and meaningful experiences while being mindful of their environmental impact. These nominated projects demonstrate how innovation and sustainability can go hand in hand to shape the future of travel and tourism. As we eagerly await the announcement of the winners, let us be inspired by these trailblazing projects that are paving the way for a more innovative and sustainable tourism industry.

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