Trending...
- New Release: 'The Invisible Alternative' Unveiled by Atrisk Corporation, Resilient
- From Real Estate to Reel Power: H.L Woods Carves His Legacy as a Cutting-Edge Visionary Filmmaker
- SacraPod Suites Unveils AI-Powered 'Work + Rest' Smart Hospitality Model for Retrofitting Underused Motels Across the U.S
The entire advertising ecosystem - marketers, agencies, publishers, platforms, and data providers - can now look for Truthset's Data Partner Badges as a signal of trust and data quality
SAN FRANCISCO - nvtip -- Truthset, the first company to measure the accuracy of record-level consumer data, today announced the launch of a Data Partner Badges program, designed to give marketers a clear and transparent way to see which data providers believe that data quality matters, and are eager to be scored by Truthset. Truthset makes demographic targeting work by scoring consumer data. Their proprietary Truthscore™ process helps clients identify the highest scoring data and put it to work to improve the accuracy of their campaign audiences and eliminate waste to improve marketing performance.
The Truthset Data Partner Badge makes it easy for data buyers to quickly evaluate where they can find the highest quality data and trust that they are reaching the right person with the right message. The Truthset Badge also proves that the provider is in compliance with quarterly scoring to ensure that the scores are always up-t0-date. Marketers, agencies, and publishers can analyze the accuracy of different 3rd party segments to determine the most accurate providers, and then improve campaign performance by filtering out IDs that do not qualify for the target audience prior to delivering an ad. Finally, Truthset allows a data buyer to measure the overall on-target percentage of a campaign delivery against the desired audience.
More on nvtip.com
"Data quality is very important to Hershey," said Amy Good, Director, Integrated Media at The Hershey's Company. "We value the Truthset approach to transparency, accountability and quality when selecting our addressable media investments and measuring their performance."
During Q4 2020, Acxiom, Throtle, Bridge, OneMata, V12, LB Digital, Ameribase, MediaSource, Webbula, Speedeon, Alliant, and Infutor participated in having their data scored for accuracy in a number of key attributes, including age, gender, age and gender, household income, presence of children, marital status, home ownership, being a renter, and others. Truthset's Data Partner Badges program allows data providers to stand out from the crowd as a source of data that is committed to continuous data accuracy improvements, allowing them to win more business via trust and transparency.
"In a competitive data market, having an independent arbiter of accuracy is critical to ensuring transparency and building trust between buyers and sellers," said Kevin Dean, COO of Infutor. "Truthset's Data Partner Badges program allows us to easily demonstrate that the data quality we are known for has been corroborated by a third-party."
More on nvtip.com
"Data accuracy isn't just about getting scored and walking away with new insights, but also about transparency and being able to easily find the needles in the many, many haystacks out there," said Scott McKinley, CEO/Founder of Truthset. "For the advertising industry, Truthset is akin to a powerful magnet applied to finding needles in haystacks, and in our case, we are finding the most accurate data. Our badge program takes it a step further by rewarding those who have stepped up to be scored."
To learn more, or to participate in data quality scoring with Truthset, please visit truthset.io/for-data-providers.
To learn more about how Truthset can Analyze, Improve and Measure data-driven marketing, please visit truthset.io/for-marketers.
The Truthset Data Partner Badge makes it easy for data buyers to quickly evaluate where they can find the highest quality data and trust that they are reaching the right person with the right message. The Truthset Badge also proves that the provider is in compliance with quarterly scoring to ensure that the scores are always up-t0-date. Marketers, agencies, and publishers can analyze the accuracy of different 3rd party segments to determine the most accurate providers, and then improve campaign performance by filtering out IDs that do not qualify for the target audience prior to delivering an ad. Finally, Truthset allows a data buyer to measure the overall on-target percentage of a campaign delivery against the desired audience.
More on nvtip.com
- Akon City Cancelled: Primal Mogul Confirms Senegal Scraps $6B Smart City Plan for $1.2B Resort
- Assent Expands Executive Team to Accelerate Global Growth & Innovation
- The World's Largest Green Economic Revolution Emerges as Nature, Tech, and Finance Converge
- Vinnetwork Unveils Decentralized AI Platform with Vinnetwork(VIN) Token to Challenge Tech Giants' Data Monopoly
- Centennial Flyers to Become Colorado's First Launch Customer for All-Electric B23 Energic Aircraft
"Data quality is very important to Hershey," said Amy Good, Director, Integrated Media at The Hershey's Company. "We value the Truthset approach to transparency, accountability and quality when selecting our addressable media investments and measuring their performance."
During Q4 2020, Acxiom, Throtle, Bridge, OneMata, V12, LB Digital, Ameribase, MediaSource, Webbula, Speedeon, Alliant, and Infutor participated in having their data scored for accuracy in a number of key attributes, including age, gender, age and gender, household income, presence of children, marital status, home ownership, being a renter, and others. Truthset's Data Partner Badges program allows data providers to stand out from the crowd as a source of data that is committed to continuous data accuracy improvements, allowing them to win more business via trust and transparency.
"In a competitive data market, having an independent arbiter of accuracy is critical to ensuring transparency and building trust between buyers and sellers," said Kevin Dean, COO of Infutor. "Truthset's Data Partner Badges program allows us to easily demonstrate that the data quality we are known for has been corroborated by a third-party."
More on nvtip.com
- Pyro Marketing Opens New Digital Marketing Company in Saint Petersburg to Power Growth for Fitness and Ecommerce Brands
- Dr. John Salerno of Salerno Wellness Introduces Their New Full Body Capsule for Advanced LED Light Therapy Patient Treatments
- $14M Expansion Deal with Famed David Lloyd Highlights Rebrand of Sports, Entertainment and Gaming Innovation by AI Driven, Online Fan Engagement Co
- Former Teacher to Dr. Phil's Critique: "Unschooling Isn't Chaos — It's the Future"
- Heartfelt Dreams Foundation Launches Campaign to Build CHD Hospital
"Data accuracy isn't just about getting scored and walking away with new insights, but also about transparency and being able to easily find the needles in the many, many haystacks out there," said Scott McKinley, CEO/Founder of Truthset. "For the advertising industry, Truthset is akin to a powerful magnet applied to finding needles in haystacks, and in our case, we are finding the most accurate data. Our badge program takes it a step further by rewarding those who have stepped up to be scored."
To learn more, or to participate in data quality scoring with Truthset, please visit truthset.io/for-data-providers.
To learn more about how Truthset can Analyze, Improve and Measure data-driven marketing, please visit truthset.io/for-marketers.
Source: truthset
0 Comments
Latest on nvtip.com
- Utah Metal Fabricator Titan Forge Builds Momentum with Custom Steel Projects and Spiral Staircases
- Jason Koch: Pioneering the Future of Real Estate Development in New Jersey
- BOXABL Launches Search for New Directors and Executive Leadership
- Bach and Beyond: Cellists Return to the Beach for 2nd Annual Bethany Beach Cellofest
- Circus Circus Las Vegas Debuts Summer Pricing for Adventuredome, Carnival Midway
- NR7 Miner launches zero-cost USDT cloud mining service: daily stable income + referral rewards for double profit
- Deaths Spur Closures, but Troubled Teen Camps Must Be Banned, CCHR Warns
- Palmer Lake Wine Festival To Build Bridges in Small Mountain Community, Highlight Local Businesses
- SacraPod Suites Unveils AI-Powered 'Work + Rest' Smart Hospitality Model for Retrofitting Underused Motels Across the U.S
- From Real Estate to Reel Power: H.L Woods Carves His Legacy as a Cutting-Edge Visionary Filmmaker
- New Release: 'The Invisible Alternative' Unveiled by Atrisk Corporation, Resilient
- Cynthia Pinot Among Artists Selected for Renowned London Art Biennale 2025
- Real Estate Experts Highlight Jersey Shore as a Smart Buy in 2025
- Dr. Aubrey de Grey Brings Cutting-Edge Science to RAADfest 2025: LEV Foundation Partners with Coalition for Radical Life Extension
- $18 Price Target Issued in New Research Report After $34 Million Revenue Forecast from Acquisition; $101.5 Million Net Revenue in 2025; NAS DAQ: IQST
- West Dentistry Welcomes New Oral Surgeon to Enhance Patient Care
- The AML Shop Launches New Financial Investigations Unit, Appoints Director to Lead the Initiative
- Raidium révolutionne le diagnostic de la Sclérose en Plaques en partenariat avec l'Hôpital Fondation Adolphe de Rothschild
- New Podcast "Spreading the Good BUZZ" Hosted by Josh and Heidi Case Launches July 7th with Explosive Global Reach and a Mission to Transform Lives
- The Herbal Care, Led by Markel Bababekov, Becomes a Top Dispensary in NYC's Upper East Side