NOVATO, Calif., July 29, 2024 ~ Zenni Optical, the world's leading online eyewear retailer, has recently announced the launch of their latest innovative eyewear line, OptiFlex. This new line is specifically designed to provide a flawless fit for wearers who frequently use headgear such as headsets, helmets, and hats. Available exclusively on Zenni.com for both adults and kids, OptiFlex guarantees a comfortable and adaptable fit for all ages.

Made from hypoallergenic and advanced ULTEM material, OptiFlex eyewear aims to eliminate temple discomfort often experienced when wearing headgear. This revolutionary design prevents slipping and ensures consistent vision, reducing the risk of glasses being dislodged. The frames are also lightweight and exceptionally flexible, minimizing pressure points and providing a more comfortable wearing experience compared to traditional glasses.

David Ting, Global General Manager and Chief Technology Officer at Zenni Optical, expressed his excitement about the new product: "We're thrilled to introduce our revolutionary new line, designed to offer unmatched comfort and flexibility for wearers, especially those experiencing discomfort with glasses and headgear." Ting also mentioned that as a gamer himself and prior eSports league operator, he is excited to partner with organizations such as Evo, DreamHack, and ESL to promote this new product as part of the Zenni Gaming initiative.

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The benefits of OptiFlex include its flexibility in conforming to different head shapes for a comfortable fit with reduced pressure points. The frames are also highly durable and can withstand significant impact without breaking. Additionally, the lightweight material contributes to overall comfort during long periods of wear. Made with hypoallergenic properties, these frames are suitable for individuals with sensitive skin or allergies to materials commonly used in eyewear products. They are also resistant to chemicals commonly found in laboratory or industrial settings and can maintain their shape in high-temperature conditions.

During Evo 2024 - the premier fighting game tournament held in Las Vegas - players had the exclusive opportunity to try out Zenni's upcoming OptiFlex frames before their official release. The feedback was overwhelmingly positive, with renowned player and 9-time Evo champion, Justin Wong, highlighting the frames as light and comfortable. He said, "It doesn't feel like they are on my face... It really feels like nothing is here. They're not heavy... and you know how some glasses are too heavy so they weigh your ear down and it hurts a little bit? It really feels like nothing is here, so I love that."

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Starting at just $25.95, Zenni's new OptiFlex frames are available in 120 different styles, providing an affordable solution for those seeking high-quality, comfortable, and stylish eyewear. Zenni's prices are significantly lower than competitors, making premium eyewear accessible to everyone. Customers can order these frames as prescription or non-prescription glasses, PC polarized sunglasses, and/or with exclusive Zenni lenses such as Blokz®+ Tints and EyeQLenz™.

Images of the new OptiFlex frames can be found on Zenni's website. With its innovative design and affordable price point, OptiFlex is set to revolutionize the eyewear industry and provide a comfortable solution for those who wear headgear regularly.

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