Trending...
- Sober.Buzz the Sober Token : Ticker $BUZZ
- Global Families Turn to Young Travelers Concierge Amid Rising Safety Concerns in the U.S
- Tampa-Based Digital Marketing Agency Launches New Website to Help Local Businesses Grow Online
The US Patent Application No. 18/926,743, recognizes Adster's unique invention of a system and a method for optimizing advertisement yield and reducing advertisement latency leading to higher Programmatic Advertising revenue
BENGALURU, India - nvtip -- Adster Technologies Pvt Ltd, a leading innovator in programmatic advertising technology, is proud to announce that it has been granted a United States patent for its pioneering technology that significantly reduces latency in digital ad serving. The patent, US Patent Application No. 18/926,743, recognizes Adster's unique invention of a system and a method for optimizing advertisement yield and reducing advertisement latency.
The patented technology addresses one of the most critical challenges in digital advertising — latency. By optimizing how ad calls are initiated and handled across the real-time bidding (RTB) ecosystem, Adster's solution enables ads to load more quickly without compromising on targeting or quality. This advancement not only improves the overall performance for publishers and advertisers but also enhances the experience for end users, especially on mobile devices and slower networks.
More on nvtip.com
"This patent is a milestone achievement for Adster Technologies and a strong validation of our commitment to solving real-world challenges in digital advertising," said Rajiv Kumaar, CEO and Co-founder of Adster Technologies. "Latency has long been a bottleneck in the ad tech space, and our innovation enables faster, smarter, and more efficient ad delivery."
The patented system introduces a novel method for pre-emptive ad slot prediction and concurrent ad call processing, which minimizes communication overhead and reduces wait times during the ad rendering cycle. The result is a more seamless and responsive digital experience, directly translating into better engagement and higher conversion rates.
Adster Technologies has already integrated this patented technology into its proprietary ad-serving platform, resulting in latency reductions of up to 40% across pilot deployments and in turn boosting revenues by 50%+. The company plans to license the technology to partners and further develop complementary solutions in the low-latency ad tech space.
More on nvtip.com
"This is just the beginning," added Rajiv Kumaar, CEO and Co-founder of Adster Technologies. "We're continuing to invest in research and innovation that will shape the future of digital advertising."
For more information about the patent or partnership opportunities, please contact Media Relations at hello@adster.tech or visit https://adster.tech.
The patented technology addresses one of the most critical challenges in digital advertising — latency. By optimizing how ad calls are initiated and handled across the real-time bidding (RTB) ecosystem, Adster's solution enables ads to load more quickly without compromising on targeting or quality. This advancement not only improves the overall performance for publishers and advertisers but also enhances the experience for end users, especially on mobile devices and slower networks.
More on nvtip.com
- ScreenPoints Puts Film Investors in the Credits—and in the Money With New FinTech Platform
- Pathways to Adulthood Conference May 17 at Melville Marriott Honoring NYS Assembly Member Jodi Giglio, Suffolk County Legislator Nick Caracappa
- Robert Fabbio Inducted into the Austin Technology Council Hall of Fame
- Dr. Dennis Jackson Brings Non-Operating Orthopaedic Sports and Emergency Medicine Expertise to Crovetti Orthopaedics and Sports Medicine
- Cybersecurity is Protecting Your Personal Information and Your Portfolio
"This patent is a milestone achievement for Adster Technologies and a strong validation of our commitment to solving real-world challenges in digital advertising," said Rajiv Kumaar, CEO and Co-founder of Adster Technologies. "Latency has long been a bottleneck in the ad tech space, and our innovation enables faster, smarter, and more efficient ad delivery."
The patented system introduces a novel method for pre-emptive ad slot prediction and concurrent ad call processing, which minimizes communication overhead and reduces wait times during the ad rendering cycle. The result is a more seamless and responsive digital experience, directly translating into better engagement and higher conversion rates.
Adster Technologies has already integrated this patented technology into its proprietary ad-serving platform, resulting in latency reductions of up to 40% across pilot deployments and in turn boosting revenues by 50%+. The company plans to license the technology to partners and further develop complementary solutions in the low-latency ad tech space.
More on nvtip.com
- L2 Aviation Celebrates Grand Opening of New Facility at Cincinnati/Northern Kentucky International Airport (CVG)
- Managing Summer Staffing Surges with Confidence: Why Name Badges Are a Must for Seasonal Success
- Visa Named Title Sponsor of Ascending Athletes' Business Owners Summits for NFL Entrepreneurs
- The Paris Court of International Arbitration Elects Dr. John J. Maalouf as its New President
- Republic Services Residential Collection Driver Named Industry's Best
"This is just the beginning," added Rajiv Kumaar, CEO and Co-founder of Adster Technologies. "We're continuing to invest in research and innovation that will shape the future of digital advertising."
For more information about the patent or partnership opportunities, please contact Media Relations at hello@adster.tech or visit https://adster.tech.
Source: Adster Technologies Pvt. Ltd.
0 Comments
Latest on nvtip.com
- 20 Patents Issued Worldwide, Cementing Company Leadership. First Ever Cable-Free 12-Lead ECG: HeartBeam, Inc. (Stock Symbol: BEAT)
- NASDAQ Uplisting for Higher Market Exposure and Wide Corporate Benefits to AI Boosted Marketing Company On Track Towards $1 Billion Revenue by 2027
- Congressional Men's Health Caucus Shows Bipartisan Consensus and Focus on Prevention, Mental Health, and Closing the Lifespan Gap
- DuoKey, Axiomtek and Blue Edge Network Partner to Enhance Smart Cities with Privacy-Preserving Urban Safeguarding and Fleet Management
- Mix Master AI Bartender Launches Web Platform, Revolutionizing Cocktail Creation
- Evolving Gaming Regulations: New Insights From Info-Tech Research Group Shows How IT Leaders Can Strengthen Compliance and Reduce Risk
- Austin Keen Joins WakeFX RopePal as Official Brand Ambassador
- Bonelli Systems Expands Managed IT Services Nationwide, Leveraging Microsoft Azure Expertise
- $4.3 Million Patent Application Waiver Fee Granted by FDA on New Drug Application Fee for Treatment Addressing Suicidal Depression & PTSD: NRX Pharma
- Whistleblower Claims Dental Patient Deaths Likely Due to Book Ban
- xREnergy up as much as +3,094,634% on first day listed on the XRP Ledger. Ticker : $XRE
- Psychiatry's Legacy of Racism and Coercion Highlighted in Restraint Deaths
- New Book 'Cybersecurity Leadership' Guides SME Leaders to Make Smart, Strategic Security Decisions
- "Stop scrolling and start watching" - Beloved film recommendation site Criticker gets a major makeover
- Green Energy Solar Expands with New Offices in Port St. Lucie, West Palm Beach, and Orlando
- Events by Dubsdread Expands Services to The Venue at Lake Lily
- London Gala Emphasizes Trade, FDI and Ongoing Cooperation
- Sahit Muja Launches Trillion-Dollar Green Revolution with 10 Groundbreaking Cryptos
- Free and Low-Cost Dental Care Now Available in London Through the Canadian Dental Care Plan (CDCP)
- Garden State Gay Socials Turns One: 1st Birthday Celebration for Gay Men Who Want Real Connection