NEW YORK, Nov. 21, 2024 ~ Las Vegas, Nevada - The city of lights was lit up even brighter this past weekend as Chips Ahoy! and GRAMMY-nominated hip hop artist Big Sean joined forces to bring an electrifying experience to ComplexCon. The event, known for its celebration of food, culture, and creativity, was taken to the next level with the ultimate mouthwatering cookie experience.

The highlight of the collaboration was the exclusive release of the Chips Ahoy! Big Chewy Cookie x Big Sean Don Life capsule collection on November 16, 2024. Fans were treated to a range of merchandise including a T-shirt and lunch box designed by Big Sean himself. The standout piece was a chocolate-brown heavyweight sweatshirt featuring a larger-than-life image of the iconic Chips Ahoy! Big Chewy Cookie towering over the Earth. This design paid homage to both the immense size of the cookie and Big Sean's previous fan-favorite Don Life collections. A Big Chewy Cookie tote bag was also available for fans looking to carry their oversized snack in style.

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But it wasn't just about fashion at ComplexCon. The other star of the show was an 18-foot life-size cookie installation that drew crowds all weekend long. Fans couldn't resist taking selfies with the giant cookie or capturing TikTok-worthy moments with it. This interactive installation perfectly showcased Chips Ahoy!'s ability to blend fun with creativity.

Big Sean himself made an appearance at the Chips Ahoy! booth, where he greeted fans in-person, signed autographs, posed for photos, and handed out Big Chewy Cookies to lucky attendees. The booth was buzzing with energy as visitors sampled Chips Ahoy!'s new Big Chewy Cookie flavors - Chocolatey Chip, Chocolatey Brownie, and Chocolatey Caramel.

For those who were unable to attend ComplexCon in person, there is still a chance to get your hands on some exclusive merchandise. Fans can enter for a chance to win Chips Ahoy! Big Chewy Cookie x Big Sean Don Life merch at stories.complex.com/chipsahoysweeps until November 27.

This collaboration between Chips Ahoy! and Big Sean is just the beginning. As the brand continues to merge snack culture with bold, creative expressions, fans can expect even bigger surprises in 2025 when the Big Chewy Cookie hits grocery and mass market retailers nationwide. So get ready for more mouthwatering moments and unforgettable experiences from Chips Ahoy! and Big Sean.

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