Panasonic Furthers its Sustainability Commitments with Fashion Label MONSE ahead of New York Fashion Week

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NEWARK, N.J., Feb. 9, 2024 ~ Panasonic Consumer Electronics Company has announced a new partnership with luxury fashion label MONSE to create a limited-edition travel bag for their popular nanoe™ Travel Hair Dryer (EH-NA2C-W). This collaboration will also include the non-profit organization Around the World in 80 Fabrics, which is dedicated to educating people about nature-friendly fabrics being produced around the globe.

The limited-edition travel bag, designed by MONSE, will be made from raw denim that has been crafted from domestically-grown cotton. The fabric used for the bag has been spun, dyed, and woven by Huston Textile Co., a partner of Around the World in 80 Fabrics. This unique denim will also be featured on the runway at MONSE's New York Fashion Week show on February 10, 2024.

Laura Kim, Co-Creative Director of MONSE, expressed her excitement about working with Panasonic and their commitment to eco-friendly textiles. "Throughout our collaboration with Panasonic, we had the opportunity to connect with exceptional fabric manufacturers specializing in eco-friendly textiles," she said. "Deliberately selecting indigo denim—a harmonious fusion of American and Japanese influences—we crafted the bag in the silhouette of a traditional Japanese knot bag, imbuing it with a contemporary, deconstructed interpretation."

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This partnership between Panasonic and MONSE is just one example of Panasonic's ongoing efforts towards sustainability and holistic well-being. Earlier this year at CES 2024 in Las Vegas, Panasonic announced their partnership with Around the World in 80 Fabrics through an installation featuring fully sustainably produced fabrics at their booth.

Dr. Tierney Thys, Co-Founder of Around the World in 80 Fabrics, shared her enthusiasm for this collaboration and its potential impact on both people and the planet. "The world of designer fashion brims with breathtaking creativity," she said. "We are excited to partner with Panasonic and MONSE to introduce unique fabrics that are healthy for people and the planet. Every fabric has a face, a story, a footprint. By using traceable, regenerative eco-friendly fabrics, designers can make enormously powerful statements, not only with their product designs but also with the very materials they've selected."

The limited-edition travel bag will be sold as part of Panasonic's (PANASONIC)RED product line. Since partnering with (RED) in 2022, Panasonic has committed over $700,000 to the Global Fund to help strengthen healthcare systems and fund life-saving programs that support equitable access to testing and treatment in communities most in need. Every (PANASONIC)RED product is part of this commitment.

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Michelle Esgar, Director of Marketing & Experience at Panasonic Consumer Electronics Company, shared their larger vision for creating a more sustainable future through partnerships with other mission-driven brands like MONSE, Around the World in 80 Fabrics, and (RED). "Panasonic is evolving to be more than just a consumer electronics company," she said. "We want to provide consumers sustainably designed and ethically sourced products that they are excited to incorporate into their daily lives."

The limited-edition travel bag and Panasonic nanoe™ Travel Hair Dryer (EH-NA2C-W) bundle will be available for purchase in the U.S. in Spring 2024 on Shop.Panasonic.com and Amazon.com/red. This collaboration not only offers a stylish and sustainable option for travelers but also supports important causes through its partnership with (RED).
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