Las Vegas, July 11, 2024 ~ Advanced Casino Solutions (ACS) has recently announced a major upgrade to its Precision Insights & Engagement (PIE) platform, solidifying its position as a leader in targeted marketing and player engagement solutions for the gaming industry. This enhancement takes PIE to the next level, providing even more detailed insights into visitor behavior and setting a new standard for data-driven marketing.

According to Scott Stokes, Founder and Chief Decision Maker of ACS, the upgraded PIE platform allows casino marketing executives to delve deeper into their visitor data. Not only does it offer actual counts of visitors, but it also provides comprehensive demographic profiles for both their own properties and competitors. The platform features interactive graphs that dynamically update to focus on specific visitor attributes such as gender, age, or activity level.

Stokes believes that these enhancements will empower casinos to target and engage their audience with even greater precision. "This upgrade makes PIE an essential tool for any casino aiming to optimize its marketing strategies and outmaneuver competition," he stated.

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One of the users of the upgraded PIE platform is Ryan Frohberg, Chief Marketing Officer at Casino del Sol. He shared his experience with the new features, saying that they have revolutionized their marketing capabilities. "The upgrades to PIE have allowed us to act on insights with agility and effectiveness that were previously unattainable," Frohberg said. He also praised the partnership with ACS for leading to immense growth at their casino.

Designed for casino and hospitality executives alike, PIE's enhancements facilitate deeper engagement through various marketing channels such as digital, email, direct mail, and phone calls. This makes it a versatile tool for enhancing guest experiences and increasing engagement across all touchpoints.

With this latest upgrade, the Precision Insights & Engagement (PIE) platform is set to redefine how casinos understand and engage with their clientele. By providing deeper insights and more granular data, this enhancement enables casino executives to strategically target and engage players, ultimately allowing them to grab a larger slice of the casino revenue pie.

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