GAINESVILLE, Fla. - nvtip -- After attending more than 500 conferences and trade shows, a veteran news reporter has released a new one-of-a-kind book, "501 Name Tags: How Everything You Need to Know About Business Can Be Learned at a Conference and Forgotten in the Trade Show."

The book is being released at a time when people cannot get to conferences, so instead it brings the conferences to them.

Frank J. Diekmann has drawn upon his extensive reporting and writing to compile dozens of the keenest insights shared by some of most successful business and organizational leaders and then has interwoven their strategic advice with his own experiences and observations in the world's trade shows.

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In short, "501 Name Tags: How Everything You Need to Know About Business Can Be Learned at a Conference and Forgotten in the Trade Show" is where the inspiring 30,000-foot-views meet the realities of the ground floor. Diekmann cleverly uses the trade show to illustrate how the side streets and main boulevards of the exhibit hall are a microcosm of the broader market, and how the respective 10x10 and big box "stores" represent the best, the worst and the most mystifying business practices—making it very clear an organization's size and resources often aren't what drive value and success.

The new book is ideal for those seeking to further their own success but who lack the time to read the tens of thousands of leadership and business books available. "501 Name Tags" synopsizes the acumen and wisdom upon which the author has reported across a dozen chapters, including, What's Love Got to Do With It?; Branding: It's Not About the Underwear; The Answer You Don't Want to Hear; Thinking Outside the Paradox; Failure is the New Success, and more.

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"501 Name Tags" is available as an e-book only across multiple platforms. www.501NameTags.com.

About the author: Frank J. Diekmann has three decades of reporting/editing experience, primarily in covering the financial services industry. He has built three media companies, two of which he has sold to larger organizations. In actuality, he has attended more than 550 conferences and trade shows during his career and, some might say sadly, has the name tags to prove it.

501 Name Tags is Diekmann's first non-fiction book. He has also written three satires.
Frank J. Diekmann can be reached at 501NameTags@Gmail.com.