LAS VEGAS - nvtip -- Tolka (www.tolka.tv), a leader in broadcast technology solutions, and Advanced HDR by Technicolor (www.advancedhdrbytechnicolor.com) will showcase their software on the new NEXTGEN TV receiver from Atlanta DTH (ADTH) at CES 2025. Powered by Montage system-on-chip (SoC) and enabled with Advanced HDR by Technicolor technology, this device allows consumers with non-NEXTGEN TV-compliant televisions to access the latest live and streaming HDR content from NEXTGEN TV broadcasters.

The new receiver enables HDR television owners to receive premium HDR broadcasts from Sinclair and other major broadcasters, including: PBS, Gray Television, and Capitol Broadcasting. Consumers with SDR televisions will also benefit from enhanced SDR picture quality when using the receiver to access NEXTGEN TV services.

"The implementation of a NEXTGEN TV receiver, powered by Tolka and Advanced HDR by Technicolor, broadens access to HDR and SDR content for a growing audience," said Alex Day, Vice President at Tolka. "This device makes it possible for more viewers to enjoy NEXTGEN TV broadcasts with exceptional picture quality."

The receiver will deliver live NEXTGEN TV broadcasts, including HDR content, across more than 100 channels nationwide 24 hours a day, seven days a week. Coverage includes live sports, news, and entertainment programming from Sinclair, PBS, Gray Television, Capitol Broadcasting, and others.

"With the new NEXTGEN TV receiver powered by Tolka, we're delivering Advanced HDR by Technicolor's optimized viewing experience to a wider range of consumers. Whether live or on-demand streaming, the solution ensures consistent, high-quality content on any screen," said Rick Dumont, Head of Business Development for HDR at Philips.

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The growing availability of both live and on-demand content is driving increased consumer demand for HDR-capable TVs, as viewers seek the best possible picture quality across all programming. From live sports and breaking news to entertainment and streaming services, audiences expect vibrant visuals and greater realism that only HDR technology can deliver. The continued expansion of NEXTGEN TV is accelerating. Broadcasters are embracing solutions that enhance both the viewing experience and accessibility of premium content.

"As broadcasters, we're seeing increased demand for HDR-quality content as consumers become more aware of the difference it makes," said Matthew Goldman, Vice President of Strategic and Technical Initiatives at Sinclair, Inc. "Our ability to deliver live and on-demand programming in HDR ensures we meet these expectations and provide an exceptional experience across a wide range of devices and viewing environments."

Visitors to CES 2025 can see the new NEXTGEN TV receivers and demonstrations at the following location:

●      ATSC / NEXTGEN TV Booth (#LVCC, Central Hall - 20340): Showcasing Tolka-powered receiver solutions, Advanced HDR by Technicolor technology, and live demonstrations.

The partnership between Tolka and Advanced HDR by Technicolor reflects a shared focus on expanding access to high-quality HDR content, ensuring that consumers benefit from the best available picture quality on both existing and new televisions.

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About Tolka:

Tolka Telecommunications Corporation is a developer and producer of terrestrial, satellite, cable, and IP media-related solutions. The company offers broadcast channel owners and online service providers the tools they need to expand and develop their markets. Tolka focuses on Digital Terrestrial, IPTV, and OTT applications, allowing reliable and secure content delivery and intelligently targeted advertisement insertion. Established in 2015, Tolka operates from headquarters in Atlanta, USA, with additional offices and technical laboratories in Shanghai, Seoul, and Taipei.

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About Sinclair:

Sinclair, Inc. is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE!, TBD. and The Nest; and owns and provides services to 21 regional sports network brands. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.

About Advanced HDR by Technicolor

Advanced HDR by Technicolor is a suite of high-dynamic-range (HDR) technologies designed to deliver superior video quality across a variety of display devices and network environments. Developed as a collaboration with InterDigital, Philips and Technicolor, it includes formats like SL-HDR1, SL-HDR2, and SL-HDR3, which dynamically optimize HDR content to match the capabilities of the display device in real-time. This allows broadcasters and content providers to deliver a high-quality viewing experience with improved contrast, brightness, and color accuracy while maximizing bandwidth efficiency. With support for multiple distribution workflows, Advanced HDR by Technicolor enables seamless integration into existing infrastructures, making it a preferred solution for broadcasters seeking to future-proof their HDR delivery. To learn more about Advanced HDR by Technicolor visit: https://advancedhdrbytechnicolor.com.