Coupa Appoints Dean Bain to Lead Supply Chain Strategy and Go-to-Market

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ANN ARBOR, Mich., Jan. 26, 2024 ~ Coupa, the leading AI-driven platform for smarter business operations and faster growth, has announced the appointment of Dean Bain as their new General Manager and Senior Vice President of Supply Chain. With over 15 years of experience in supply chain technology, Bain brings a proven track record of driving profitable growth, building innovative teams, and delivering exceptional customer experiences. In his new role, he will lead a global cross-functional team across sales, professional services, and customer success.

According to Leagh Turner, CEO of Coupa, the company's renewed focus and investment in their supply chain business will be crucial to their future success. Turner believes that bringing on experienced leaders like Bain will accelerate their ability to deliver value for customers.

In a statement, Bain acknowledged the challenges that supply chains have faced in recent times and emphasized the need for businesses to shift how they design, plan, and manage them. He believes that Coupa's AI-driven platform and purpose-built planning applications can help businesses anticipate disruptions before they happen, ensuring business continuity and resiliency while reducing costs.

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Bain joins Coupa from Syncron AB where he led the Americas Go-to-Market team. Prior to that, he spent nine years at Blue Yonder (formerly JDA Software), rising from a top seller to Vice President of Sales for North American Industrial and Automotive sectors. His expertise in supply chain management began early in his career with roles at UPS and DHL.

Coupa has a strong history of leadership in the supply chain industry. Recent notable customer wins include Penguin Random House, Generac, and Albermarle Corporation. Additionally, more than 75% of Gartner's Supply Chain Top 25 companies work with Coupa. The company was also recognized as the only Customers' Choice for the 2023 Gartner® "Voice of the Customer": Supply Chain Planning Solutions.

Customers have praised Coupa's supply chain solutions for their effectiveness in driving cost savings and providing data-driven insights. A supply chain data analytics manager for a consumer goods company stated that Coupa has been instrumental in supporting their global strategy and providing valuable insights into capacity site selection and network optimization. A manager of supply chain optimization for a retailer also commended the product's ease of use and accuracy, while a manager in the manufacturing industry highlighted Coupa's commitment to their success through training and coaching.

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To further assist supply chain leaders in navigating disruptions, changing regulations, and sustainability demands, Coupa has launched an Early Access Program for its Embedded Analytics and Visualization solution. This solution will provide customers with an improved user experience when evaluating various models and optimizing routes to meet their business needs. It is set to be available later this year.

To learn more about Coupa's supply chain solutions, interested parties can attend the upcoming Inspire Americas event in Las Vegas from April 22-24 or Inspire EMEA event in Vienna from June 4-6. These events will provide opportunities for attendees to gain insights from Coupa's global community of over 3,000 customers and discover how they can achieve new levels of supply chain excellence.
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