PLANO, Texas, Aug. 4, 2025 ~ In a move to bridge the gap between creative storytelling and cybersecurity expertise, Alive, a renowned creative agency, has announced a strategic partnership with The Professional CISO (THPC), a fast-growing thought leadership platform for the Chief Information Security Officer (CISO) community.

The collaboration aims to empower CISOs and cybersecurity vendors to communicate with greater authenticity, clarity, and empathy. With the rise of new threats, regulatory pressures, and CISO burnout, the need for accurate cybersecurity information has become mission-critical. This partnership comes at a crucial time when the demand for human-centric communication is higher than ever before due to the advent of AI.

David Malicoat, founder of THPC, highlighted the importance of this partnership by stating, "Security leaders are inundated with noise. Our partnership with Alive helps CISOs cut through that noise with stories that resonate." He also mentioned that this collaboration comes at an opportune time as they prepare to attend the Black Hat conference in Las Vegas.

The partnership between Alive and THPC will deliver co-created branded content, live events, and marketing services specifically tailored for cybersecurity professionals. This includes a podcast series and other content focused on the reality of security leadership today. Additionally, they will provide strategic marketing direction and tactical execution for cybersecurity vendors. The services offered will cover various channels such as SEO, paid media, LinkedIn marketing, content creation, event strategy, sales enablement and more.

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Chris Hershberger, CEO of Alive expressed his excitement about this partnership by stating that "CISOs don't need more fear-based information. They need trusted guides." He also acknowledged THPC's reputation for delivering on their promise of providing reliable resources for CISOs. Hershberger further added that they are honored to partner with THPC to meet the rising demand for authentic cybersecurity marketing.

This collaboration is expected to enhance the cybersecurity ecosystem in multiple ways. For CISOs, it will provide access to reliable resources for navigating industry trends, building team culture, and aligning with key stakeholders. For vendors, it will offer tools to refine messaging and win trust with a hard-to-reach audience. And for the industry as a whole, it will serve as a forum for building bridges between technical and non-technical business leaders in all industries.

In conclusion, the partnership between Alive and THPC is set to revolutionize the way cybersecurity is marketed by combining creative storytelling with cybersecurity expertise. With their joint efforts, they aim to empower CISOs and vendors to effectively communicate with their target audience and enhance the overall cybersecurity ecosystem.

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