Trending...
- See Our Earth Inspires Adventure and Conservation with Mountain Hats and Dad Caps
- Aptera's Solar Electric Vehicle at the Consumer Electronics Show (CES) 2025
- What is a Prescription Drug Formulary?
* Dine ~ In a first for the renowned restaurant brand, Din Tai Fung has released a Lunar New Year short film that captures the essence of the holiday and the company's mission to promote cultural appreciation. The film, titled "The Stories We Tell," follows a young woman as she celebrates the holiday with her best friend's family and creates new traditions while honoring old ones.
Known for their famous Xiao Long Bao and exceptional hospitality, Din Tai Fung is also celebrating the Year of the Dragon with in-store gifts of luck and prosperity. Dine-in guests at participating locations will receive traditional red envelopes, or hóngbāo, containing special gifts and a calendar insert highlighting lucky dishes on the menu.
"We are excited to share this special holiday with our guests and honor our heritage by spreading well-wishes for the new year," said Jessica Chao, Vice President of Brand Marketing and Communications for Din Tai Fung North America.
More on nvtip.com
The red envelopes will include a gift of Soy Noodle appetizer, symbolizing long life, which can be redeemed during a future visit. Additionally, one lucky guest at each location will receive a Golden Ticket in their envelope. This ticket grants access to Din Tai Fung's VIP Reservation Concierge Service, making it easier to secure reservations for parties up to six through the end of the year.
Corporate Chef James Fu explains that food plays an important role in bringing people together and showing appreciation during Lunar New Year celebrations. The menu at Din Tai Fung features several symbolic dishes such as dumplings for prosperity, wontons for treasure, rice cakes for growth, noodles for longevity, and shrimp for laughter.
"We hope our guests will join us in partaking in these traditions and spreading well-wishes for the Year of the Dragon," said Chef Fu.
Din Tai Fung's Lunar New Year celebration is not limited to just their in-store gifts. The brand has also curated a delectable line-up of their classic dishes that symbolize well-wishes for the holiday. This includes dishes that represent prosperity, longevity, laughter, growth, and treasure.
More on nvtip.com
The Lunar New Year festivities at Din Tai Fung will take place from February 8th to February 12th, while supplies last. The brand encourages guests to make reservations in advance as they are known to be difficult to come by, especially during the holiday season.
For those unable to dine-in during this time, Din Tai Fung has also released a video-driven marketing campaign that showcases the importance of celebration and connection during Lunar New Year. This is the first time the brand has created a video campaign and it aligns with their purpose of bringing people together to appreciate different cultures.
"We are thrilled to share our cultural roots and traditions with more people through this campaign," said Chao.
As the Year of the Dragon approaches, Din Tai Fung invites everyone to join in on their Lunar New Year celebration and spread well-wishes for prosperity, longevity, laughter, growth, and treasure.
Known for their famous Xiao Long Bao and exceptional hospitality, Din Tai Fung is also celebrating the Year of the Dragon with in-store gifts of luck and prosperity. Dine-in guests at participating locations will receive traditional red envelopes, or hóngbāo, containing special gifts and a calendar insert highlighting lucky dishes on the menu.
"We are excited to share this special holiday with our guests and honor our heritage by spreading well-wishes for the new year," said Jessica Chao, Vice President of Brand Marketing and Communications for Din Tai Fung North America.
More on nvtip.com
- Sustainable Energy Brand EBL to Unveil New Brand Identity and Innovative Power Solutions at CES 2025
- The World's No.1 Superstar Is Celebrating His 21st Birthday for the 28th Time Today!
- Does Health Insurance Cover Dermatology?
- Who is Stan Fitzgerald Georgia Veterans for America First state chapter Political Director
- 4th Annual Pompano Fall Festival: Shirley Murdock, Adina Howard, Jeezy, and Plies Headline Broward County's Top Music Festival
The red envelopes will include a gift of Soy Noodle appetizer, symbolizing long life, which can be redeemed during a future visit. Additionally, one lucky guest at each location will receive a Golden Ticket in their envelope. This ticket grants access to Din Tai Fung's VIP Reservation Concierge Service, making it easier to secure reservations for parties up to six through the end of the year.
Corporate Chef James Fu explains that food plays an important role in bringing people together and showing appreciation during Lunar New Year celebrations. The menu at Din Tai Fung features several symbolic dishes such as dumplings for prosperity, wontons for treasure, rice cakes for growth, noodles for longevity, and shrimp for laughter.
"We hope our guests will join us in partaking in these traditions and spreading well-wishes for the Year of the Dragon," said Chef Fu.
Din Tai Fung's Lunar New Year celebration is not limited to just their in-store gifts. The brand has also curated a delectable line-up of their classic dishes that symbolize well-wishes for the holiday. This includes dishes that represent prosperity, longevity, laughter, growth, and treasure.
More on nvtip.com
- San Francisco Bay Area Songwriting Duo Razteria and Dave Shul Release Retro Rock Pop Album Prowess Blossoming
- Spirit Airlines' Black & Yellow Friday Deals Take Off with $25 Flights, Free Spirit® Bonus Points and More
- Le trio français de Punk-Metal Psychédélique Joe La Truite signe un contrat de management international
- Help Disabled American Homeless Veteran Become Financially Independent
- Ultimate Spades Tour Launches Groundbreaking Series From Creators Mekhi Phifer And Lawrence Adisa On Thanksgiving 2024
The Lunar New Year festivities at Din Tai Fung will take place from February 8th to February 12th, while supplies last. The brand encourages guests to make reservations in advance as they are known to be difficult to come by, especially during the holiday season.
For those unable to dine-in during this time, Din Tai Fung has also released a video-driven marketing campaign that showcases the importance of celebration and connection during Lunar New Year. This is the first time the brand has created a video campaign and it aligns with their purpose of bringing people together to appreciate different cultures.
"We are thrilled to share our cultural roots and traditions with more people through this campaign," said Chao.
As the Year of the Dragon approaches, Din Tai Fung invites everyone to join in on their Lunar New Year celebration and spread well-wishes for prosperity, longevity, laughter, growth, and treasure.
Filed Under: Business
0 Comments
Latest on nvtip.com
- Integris Composites Produces Armor for Boeing MH-139A Grey Wolf Rotorcraft
- $280B Invested, Mental Health Worsens—CCHR Demands Audit and Accountability
- Transgender Day of Remembrance 2024: A National Collaborative Honoring, Remembering, and Celebrating
- Scriptor Software Unveils Free AI-Powered Software for Radiology Impressions
- ReadyCommunities Partnership/CCROA Announces 2024 National Service Awardee: Smith Point Sea Rescue for 50 Years All-Volunteer Service
- Yunishigawa Onsen, Renowned for its Therapeutic Hot Spring Water, Hosts Annual Kamakura Festival January 31 – March 2, 2025
- Qualifying Life Event in Health Insurance
- purelyIV Launches Mobile App for Seamless Wellness Management
- Arthur Murray Dance Studio of Torino
- Personal Ties to Judges and Officials Raise Serious Concerns in Colorado Custody Case
- 10 Key Points to learn about local Custom Home Builders Before Considering Houses in Huntsville, AL
- National Minority Health Association welcomes leading patient advocate, Shamekka Marty as Ambassador for Health is for EveryBODY™
- BetMGM Debuts 2024 Emirates NBA Cup Original Bets Sweepstakes, November 21-29
- Inframark Executes Multi-Year Wastewater Operations and Maintenance Contract with Fayetteville, Arkansas
- Montreal-based Blockchain Innovator, IP-House Metafy Announces Partnership With Driver Studios For Metafy's Original, Flagship Property Wooshi World
- Big Sean and Chips Ahoy! Make a Larger-Than-Life Debut at ComplexCon
- Education 2.0 Conference To Address The Growing Need For Freelance Career Readiness
- LetinAR Unveils First Mass-Produced AR Product Through Partnership with Japan's Largest Telecom Group
- Christina Aldan Launches Online Course on Emotional Intelligence for the Workplace
- Momcozy Co-Hosts a Cozy Baby Shower at Babylist Beverly Hills