ENGLEWOOD CLIFFS, N.J., Feb. 6, 2025 ~ In the world of sports, there is one conversation that seems to be avoided at all costs – body odor. According to recent statistics, 63% of men in America are unaware of solutions for their whole body odor. But one football icon is not afraid to tackle this taboo topic head on. Marshawn Lynch, known for his bold and unapologetic attitude, has teamed up with Dove Men+Care to strip down his iconic BEASTMODE brand and bring attention to the issue.

Lynch, who has never been one to shy away from real talk, stated, "Y'all know I'm about that action but definitely not trying to be hella musty and funky. So when Dove Men+Care hit me up about dropping the B.O., I was with it. Now it's your turn." With this statement, Lynch is encouraging men across the country to join him in dropping the B.O. and embracing a fresh new approach.

To further promote this message, BEASTMODE and Dove Men+Care have released a limited edition _EASTM_DE merch kit. Each kit includes a hoodie, shorts, socks, and Dove Men+Care Whole Body Spray – covering some of the areas where Whole Body Deo works best. These kits are available starting February 6th on EASTMDE.com while supplies last.

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Lindsey Lapin, Associate Director of Dove Men+Care Deodorant at Unilever, explains that this campaign is all about breaking the taboo surrounding whole body odor and showing men that Dove Men+Care has them covered. "We've been having fun with the idea that our product helps eliminate B.O. everywhere," says Lapin. "Marshawn took the idea and ran with it."

But this partnership between Lynch and Dove Men+Care goes beyond just a celebrity endorsement. It's an invitation for men to get real about getting fresh with innovative products like Aloe + Bamboo Whole Body Deo Spray and the new Marine + Blue Cypress and Fig + Suede Whole Body Deo Sprays. These products are paraben-free, derm-tested, and protect against odor for all parts of the body – from pits to privates (yes, it sprays upside down) to feet.

To learn more about the new range, visit DoveMenCare.com and follow @DoveMenCare on Instagram and Twitter. And throughout the weekend, Lynch will be bringing _EASTM_DE to life with in-store takeovers at BEASTMODE locations in Las Vegas and Seattle. In New Orleans, where this year's big game will take place, Lynch will also be hosting a live taping of his Get Got Pod where _EASTM_DE merch and Dove Men+Care Whole Body Deo will be available for special giveaways.

The full Dove Men+Care Whole Body Deo range, including the original Aloe + Bamboo and Shea Butter + Cedar scents, can be found at major retailers like Walmart for $12 MSRP. For more information about the campaign, visit EASTMDE.com. So join Marshawn Lynch in going _EASTM_DE with Whole Body Deo from Dove Men+Care – because no one should have to deal with B.O. any longer.

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