RENO, Nev. - nvtip -- Emanuel Rose, author, AI strategist, and CEO of Strategic eMarketing, has released the second edition of The Agentic Pivot: Crossing the GenAI Divide from Experimentation to Infrastructure, providing business leaders with a practical framework for moving beyond AI experimentation toward measurable business results.

As organizations invest in generative AI, many struggle to translate pilot projects into operational improvements. The Agentic Pivot addresses these challenges through a 10-Step AI Adoption Framework focused on strategic planning, governance, workflow optimization, and scalable implementation.

Drawing on more than 400 executive conversations from the Marketing in the Age of AI podcast and insights from the AI Executive Blueprint Series, the expanded edition introduces practical tools for evaluating AI opportunities, aligning teams, and measuring performance.

The book includes actionable steps for implementation, an AI Maturity Diagnostic, and a bonus section exploring emerging developments in AI agents, private models, and business technology.

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"AI adoption is not simply a technology decision. It requires clear strategy, operational alignment, and measurable outcomes," said Emanuel Rose. "This second edition gives business leaders a structured approach to turning AI investments into sustainable business value."

Designed for CEOs, founders, and senior executives, the book provides practical guidance for integrating AI into business operations without requiring a technical background.

The Agentic Pivot 2nd Edition is now available on emanuelrose.com or Amazon.

Purchase:
https://emanuelrose.com/product/the-agentic-pivot-2nd-edition-ebook/

About Emanuel Rose

Emanuel Rose is an AI strategist, author, and CEO of Strategic eMarketing, with more than 30 years of marketing and business development experience. As host of the Marketing in the Age of AI podcast, he explores practical strategies for implementing AI to improve business performance.

Learn more: https://emanuelrose.com/