Trending...
- See Our Earth Inspires Adventure and Conservation with Mountain Hats and Dad Caps
- Kids and Culture, LLC Recognized as a Top 100 MBE®
- National Survey Reveals 2 in 5 Employed Americans Think Their Benefits Will Be Impacted by the New Administration
LOS ANGELES, Nov. 27, 2024 ~ As the Formula 1® Heineken® Silver Las Vegas Grand Prix took place over the weekend, Pacsun made its mark on the event with a series of activations, retail offerings, and influencer collaborations. The popular fashion brand brought its unique vision of fashion and culture to the race, showcasing the synergy between high-performance motorsport and cutting-edge style.
This is not the first time Pacsun has partnered with Formula 1®, as they renewed their licensing agreement this year after a successful collaboration in 2022. This multi-year partnership highlights both brands' dedication to creating trend-driven and high-quality apparel for Formula 1® fans.
At the F1® Fan Zone, Pacsun displayed its exclusive Formula 1® Las Vegas Grand Prix Collection, featuring race-inspired designs. The activation ran from Friday through Saturday and immersed fans in Pacsun's interpretation of Formula 1® style, further solidifying the brand's connection to the sport's global audience.
More on nvtip.com
One of the key hubs for Pacsun's presence at the event was at Resorts World Pitstop, where they showcased their newly released Yohji Yamamoto x Formula 1® Wildside Collection. This high-end approach to racewear was met with excitement from fans who attended an exclusive signing session with legendary designer Jeff Hamilton on Friday. Hamilton's iconic Formula 1®-inspired designs were also prominently featured at Resorts World throughout the weekend.
Pacsun also expanded its Formula 1® presence through a robust retail strategy. The Formula 1® Las Vegas Grand Prix Collection was available at a kiosk in Fashion Show Mall, with select pieces also being sold trackside at the official Formula 1® Store. Additionally, Jeff Hamilton Jackets were prominently displayed at the Paddock Club, aligning with the premium atmosphere of the Grand Prix. The brand's marketing could also be seen on various screens throughout Resorts World all weekend long.
More on nvtip.com
Influencer collaborations played a significant role in amplifying Pacsun's reach beyond Las Vegas, as popular influencers such as Cam Casey (Cameron Casey), Zack Fairhurst, JoJo Sim (Joseph Sim), Sara Choi, and Dayna Marie attended the event. They provided their followers and Pacsun's community with exclusive insights into the brand's Formula 1® activations.
But Pacsun's involvement with Formula 1® goes beyond just the Las Vegas Grand Prix. Throughout the year, they have introduced race-specific collections inspired by unique locations such as Austin and Monza. These collections reflect the diverse and sophisticated nature of Formula 1® and its global appeal.
By offering fans access to exclusive experiences and a fresh perspective on Formula 1® style, Pacsun continues to be a trailblazer in redefining the fan experience. Images of their collections and activations can be found on their website for those who were unable to attend the event in person.
Pacsun's presence at the Formula 1® Heineken® Silver Las Vegas Grand Prix was a testament to their commitment to blending fashion and motorsport. Through their innovative activations, retail offerings, and influencer collaborations, they successfully showcased the dynamic relationship between these two industries.
This is not the first time Pacsun has partnered with Formula 1®, as they renewed their licensing agreement this year after a successful collaboration in 2022. This multi-year partnership highlights both brands' dedication to creating trend-driven and high-quality apparel for Formula 1® fans.
At the F1® Fan Zone, Pacsun displayed its exclusive Formula 1® Las Vegas Grand Prix Collection, featuring race-inspired designs. The activation ran from Friday through Saturday and immersed fans in Pacsun's interpretation of Formula 1® style, further solidifying the brand's connection to the sport's global audience.
More on nvtip.com
- Sustainable Energy Brand EBL to Unveil New Brand Identity and Innovative Power Solutions at CES 2025
- The World's No.1 Superstar Is Celebrating His 21st Birthday for the 28th Time Today!
- Does Health Insurance Cover Dermatology?
- Who is Stan Fitzgerald Georgia Veterans for America First state chapter Political Director
- 4th Annual Pompano Fall Festival: Shirley Murdock, Adina Howard, Jeezy, and Plies Headline Broward County's Top Music Festival
One of the key hubs for Pacsun's presence at the event was at Resorts World Pitstop, where they showcased their newly released Yohji Yamamoto x Formula 1® Wildside Collection. This high-end approach to racewear was met with excitement from fans who attended an exclusive signing session with legendary designer Jeff Hamilton on Friday. Hamilton's iconic Formula 1®-inspired designs were also prominently featured at Resorts World throughout the weekend.
Pacsun also expanded its Formula 1® presence through a robust retail strategy. The Formula 1® Las Vegas Grand Prix Collection was available at a kiosk in Fashion Show Mall, with select pieces also being sold trackside at the official Formula 1® Store. Additionally, Jeff Hamilton Jackets were prominently displayed at the Paddock Club, aligning with the premium atmosphere of the Grand Prix. The brand's marketing could also be seen on various screens throughout Resorts World all weekend long.
More on nvtip.com
- San Francisco Bay Area Songwriting Duo Razteria and Dave Shul Release Retro Rock Pop Album Prowess Blossoming
- Spirit Airlines' Black & Yellow Friday Deals Take Off with $25 Flights, Free Spirit® Bonus Points and More
- Le trio français de Punk-Metal Psychédélique Joe La Truite signe un contrat de management international
- Help Disabled American Homeless Veteran Become Financially Independent
- Ultimate Spades Tour Launches Groundbreaking Series From Creators Mekhi Phifer And Lawrence Adisa On Thanksgiving 2024
Influencer collaborations played a significant role in amplifying Pacsun's reach beyond Las Vegas, as popular influencers such as Cam Casey (Cameron Casey), Zack Fairhurst, JoJo Sim (Joseph Sim), Sara Choi, and Dayna Marie attended the event. They provided their followers and Pacsun's community with exclusive insights into the brand's Formula 1® activations.
But Pacsun's involvement with Formula 1® goes beyond just the Las Vegas Grand Prix. Throughout the year, they have introduced race-specific collections inspired by unique locations such as Austin and Monza. These collections reflect the diverse and sophisticated nature of Formula 1® and its global appeal.
By offering fans access to exclusive experiences and a fresh perspective on Formula 1® style, Pacsun continues to be a trailblazer in redefining the fan experience. Images of their collections and activations can be found on their website for those who were unable to attend the event in person.
Pacsun's presence at the Formula 1® Heineken® Silver Las Vegas Grand Prix was a testament to their commitment to blending fashion and motorsport. Through their innovative activations, retail offerings, and influencer collaborations, they successfully showcased the dynamic relationship between these two industries.
Filed Under: Business
0 Comments
Latest on nvtip.com
- Integris Composites Produces Armor for Boeing MH-139A Grey Wolf Rotorcraft
- $280B Invested, Mental Health Worsens—CCHR Demands Audit and Accountability
- Transgender Day of Remembrance 2024: A National Collaborative Honoring, Remembering, and Celebrating
- Scriptor Software Unveils Free AI-Powered Software for Radiology Impressions
- ReadyCommunities Partnership/CCROA Announces 2024 National Service Awardee: Smith Point Sea Rescue for 50 Years All-Volunteer Service
- Yunishigawa Onsen, Renowned for its Therapeutic Hot Spring Water, Hosts Annual Kamakura Festival January 31 – March 2, 2025
- Qualifying Life Event in Health Insurance
- purelyIV Launches Mobile App for Seamless Wellness Management
- Arthur Murray Dance Studio of Torino
- Personal Ties to Judges and Officials Raise Serious Concerns in Colorado Custody Case
- 10 Key Points to learn about local Custom Home Builders Before Considering Houses in Huntsville, AL
- National Minority Health Association welcomes leading patient advocate, Shamekka Marty as Ambassador for Health is for EveryBODY™
- BetMGM Debuts 2024 Emirates NBA Cup Original Bets Sweepstakes, November 21-29
- Inframark Executes Multi-Year Wastewater Operations and Maintenance Contract with Fayetteville, Arkansas
- Montreal-based Blockchain Innovator, IP-House Metafy Announces Partnership With Driver Studios For Metafy's Original, Flagship Property Wooshi World
- Big Sean and Chips Ahoy! Make a Larger-Than-Life Debut at ComplexCon
- Education 2.0 Conference To Address The Growing Need For Freelance Career Readiness
- LetinAR Unveils First Mass-Produced AR Product Through Partnership with Japan's Largest Telecom Group
- Christina Aldan Launches Online Course on Emotional Intelligence for the Workplace
- Momcozy Co-Hosts a Cozy Baby Shower at Babylist Beverly Hills