Pacsun Drives Cultural Momentum at the Formula 1® Heineken® Silver Las Vegas Grand Prix with cutting-edge fan activations and high fashion race wear inspired styles

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LOS ANGELES, Nov. 27, 2024 ~ As the Formula 1® Heineken® Silver Las Vegas Grand Prix took place over the weekend, Pacsun made its mark on the event with a series of activations, retail offerings, and influencer collaborations. The popular fashion brand brought its unique vision of fashion and culture to the race, showcasing the synergy between high-performance motorsport and cutting-edge style.

This is not the first time Pacsun has partnered with Formula 1®, as they renewed their licensing agreement this year after a successful collaboration in 2022. This multi-year partnership highlights both brands' dedication to creating trend-driven and high-quality apparel for Formula 1® fans.

At the F1® Fan Zone, Pacsun displayed its exclusive Formula 1® Las Vegas Grand Prix Collection, featuring race-inspired designs. The activation ran from Friday through Saturday and immersed fans in Pacsun's interpretation of Formula 1® style, further solidifying the brand's connection to the sport's global audience.

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One of the key hubs for Pacsun's presence at the event was at Resorts World Pitstop, where they showcased their newly released Yohji Yamamoto x Formula 1® Wildside Collection. This high-end approach to racewear was met with excitement from fans who attended an exclusive signing session with legendary designer Jeff Hamilton on Friday. Hamilton's iconic Formula 1®-inspired designs were also prominently featured at Resorts World throughout the weekend.

Pacsun also expanded its Formula 1® presence through a robust retail strategy. The Formula 1® Las Vegas Grand Prix Collection was available at a kiosk in Fashion Show Mall, with select pieces also being sold trackside at the official Formula 1® Store. Additionally, Jeff Hamilton Jackets were prominently displayed at the Paddock Club, aligning with the premium atmosphere of the Grand Prix. The brand's marketing could also be seen on various screens throughout Resorts World all weekend long.

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Influencer collaborations played a significant role in amplifying Pacsun's reach beyond Las Vegas, as popular influencers such as Cam Casey (Cameron Casey), Zack Fairhurst, JoJo Sim (Joseph Sim), Sara Choi, and Dayna Marie attended the event. They provided their followers and Pacsun's community with exclusive insights into the brand's Formula 1® activations.

But Pacsun's involvement with Formula 1® goes beyond just the Las Vegas Grand Prix. Throughout the year, they have introduced race-specific collections inspired by unique locations such as Austin and Monza. These collections reflect the diverse and sophisticated nature of Formula 1® and its global appeal.

By offering fans access to exclusive experiences and a fresh perspective on Formula 1® style, Pacsun continues to be a trailblazer in redefining the fan experience. Images of their collections and activations can be found on their website for those who were unable to attend the event in person.

Pacsun's presence at the Formula 1® Heineken® Silver Las Vegas Grand Prix was a testament to their commitment to blending fashion and motorsport. Through their innovative activations, retail offerings, and influencer collaborations, they successfully showcased the dynamic relationship between these two industries.
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