RENO, Nev. - nvtip -- Already earning top-25 ranking in Amazon's categories for Search Engine Optimization and Online Internet Searching, Generative Engine Optimization (GEO): Beyond SEO in the Age of AI by Emanuel Rose is quickly becoming a must-read resource for digital professionals adapting to the rise of generative AI.

Originally launched in 2024, the book has gained steady traction among marketers, content creators, and business leaders seeking to understand and implement strategies for search visibility in the era of conversational AI and LLM-driven discovery tools.

In Generative Engine Optimization (GEO), Rose lays out a practical and forward-looking framework for thriving beyond traditional SEO. As search behavior shifts from keywords to context, intent, and outcome-based results, GEO provides the playbook for creating high-value content that AI can understand, recommend, and surface.

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"Search is no longer about keywords alone," says Rose. "It's about creating high-value content that AI can understand, recommend, and surface in context. GEO is how we communicate with AI to earn relevance and visibility."

The book dives deep into:

• Crafting content for generative models like ChatGPT, Claude, and Perplexity.
• Transitioning from keyword-based tactics to intend- and outcome-based strategies.
• Real-world case studies demonstrating successful GEO implementation.
• Tools, technologies, and checklists to integrate GEO into any marketing stack.

Whether you're optimizing blog content, digital ads, or entire customer journeys, Generative Engine Optimization (GEO) delivers actionable insights that align with today's most powerful AI tools—without losing the human touch at the core of great marketing.

Purchase the Book

📘 Generative Engine Optimization (GEO): Beyond SEO in the Age of AI (Print)

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Direct: https://emanuelrose.com/product/geo-book-print/
Amazon: https://www.amazon.com/dp/B0DLH3ZVMQ

About Emanuel Rose

Emanuel Rose is a writer, speaker, and strategic marketing expert with over 25 years of experience in helping B2B companies evolve their go-to-market strategies. He is the host of the Marketing in the Age of AI podcast and author of multiple books focused on marketing innovation and generational trends. Emanuel is also the founder of Strategic eMarketing and a passionate advocate for reconnecting with the natural world through his children's books and speaking events. Learn more at https://emanuelrose.com.