LAS VEGAS - nvtip -- Jo Cato, CEO of The Periwinkle Group and one of the nation's leading voices in strategic communications and business development, has been named to the prestigious 2025 Forbes 50 Over 50 list in the Lifestyle category. This annual list, developed in collaboration with Mika Brzezinski's Know Your Value platform, honors 50 women who are proving that success, reinvention, and leadership have no age limit.

Cato is widely recognized for her bold leadership, results-driven strategies, and unwavering commitment to elevating diverse voices—in the boardroom, in business, and throughout community life. As the head of The Periwinkle Group, she has led transformative branding and communications campaigns for clients across government, corporate, and nonprofit sectors.

"I'm honored to be included among this inspiring group of women who are breaking barriers and building legacies," said Cato. "This recognition is a testament to the power of reinvention and the importance of purposeful leadership at every stage of life."

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The 2025 Forbes 50 Over 50 honorees were selected through a rigorous national nomination and vetting process. Representing a wide range of industries—from finance and science to the arts and activism—these women are united by their enduring impact, influence, and leadership. In naming Cato to the list, Forbes highlighted her contributions to entrepreneurship, her role in shaping public narratives, and her dedication to creating pathways for others.

Cato is no stranger to national recognition. She is a two-time SBA Woman-Owned Business Entrepreneur of the Year, a Women's Hall of Fame for Leadership inductee, and a Women Inspiring Nevada honoree, as named by Vegas Inc. She was also recognized as an NAACP Rising Star for her civic engagement and commitment to mentoring emerging leaders.

In addition to her leadership at The Periwinkle Group, Cato is the founder of Cruzin Vegas, Nevada's only Black woman-owned mobile billboard company, and Grab and Go Vending, a growing retail venture operating in airports.

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About Jo Cato

Jo Cato is a nationally recognized CEO, communications expert, and community advocate. She has been twice honored with the SBA Woman-Owned Business, 2x Entrepreneur of the Year award by the National Association of Women Business Owners and was inducted into the Women's Hall of Fame for Leadership. In 2025, she was also named one of Vegas Inc's Women Inspiring Nevada and recognized as an NAACP Rising Star for her leadership and civic engagement.  Cato is the founder of Cruzin Vegas, Nevada's only Black woman-owned mobile billboard company, and Grab and Go Vending, a retail vending brand operating in regional airports. Through every venture, she remains committed to empowering underserved communities and mentoring the next generation of leaders.