~ Taco Bell, the popular fast-food chain, made waves during sports' biggest weekend with their first-ever Live Más LIVE event in Las Vegas. The event, which was livestreamed for fans around the country, featured a plethora of exciting announcements and partnerships that left fans eagerly anticipating what's to come.

The main stage at Live Más LIVE was the center of attention as Taco Bell unveiled their full 2024 marketing calendar, along with exclusive tasting opportunities and memorable performances by top artists. The event also saw appearances from various celebrities who showed their support for the brand.

One of the major announcements at Live Más LIVE was the launch of TBX, a new program that aims to support and collaborate with emerging chefs in the culinary community. As part of this program, Taco Bell has partnered with three up-and-coming chefs – Jennifer Hwa Dobbertin, Reuben Asaram, and Lawrence Smith – who will bring their unique culinary styles to one of Taco Bell's most iconic menu items, the Crunchwrap Supreme.

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But that's not all – Taco Bell also revealed an all-new Cantina Chicken Menu that will be available nationwide next month. This menu features five new craveable items made with premium ingredients, adding even more variety to their already extensive menu.

In addition to these exciting collaborations and menu additions, Taco Bell also announced a lineup of partnerships with popular brands such as Cheez-It®, MTN DEW®, and Tajín®. These partnerships will bring even more bold and Mexican-inspired flavors to Taco Bell's menu in 2024.

Fans who tuned in to Live Más LIVE via the livestream on www.LiveMasLIVE.com were treated to exclusive offers as part of Taco Bell's rewards program. These included a free Cheesy Chicken Crispanada, Cantina Chicken Taco, Mexican Pizza, and zero-dollar delivery.

Overall, Live Más LIVE was a huge success for Taco Bell as they continue to push the boundaries and bring innovative and exciting offerings to their loyal fan base. With a packed 2024 marketing calendar and a strong focus on collaborations and partnerships, it's safe to say that Taco Bell is not slowing down anytime soon. Fans can look forward to trying out these new menu items and experiencing the brand's bold flavors in the coming year.

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