LAS VEGAS - nvtip -- To strengthen its presence in the U.S. travel market, the Taiwan Tourism Administration (TTA) has made its first-ever move into the global hub of conventions, entertainment, and tourism—Las Vegas. From October 6 to November 9, 2025, two full-wrapped double-decker buses will traverse the Las Vegas Strip for five consecutive weeks, transforming the cityscape into a moving stage for Taiwan's tourism brand "Taiwan – Waves of Wonder."

A Moving Showcase of Taiwan's Urban and Natural Beauty

Designed around the theme "The Dual Rhythms of City and Nature," the bus exteriors capture the essence of Taiwan's stunning contrasts. The vivid imagery takes viewers on a visual journey, from the glittering skyline of Taipei 101 and the dramatic Qingshui Cliffs in Hualien, to the misty Alishan tea terraces and sea of clouds, the golden hues of Nanya rock formations, and the colorful alpine azaleas of Hehuanshan. Each scene portrays Taiwan's dynamic blend of modern energy and natural serenity, enticing travelers to discover the island's many wonders.

More on nvtip.com

• 6 Holiday Looks That Scream "Old Money" But Cost Less Than Your Christmas Tree
• From Cheer to Courtroom: The Hidden Legal Risks in Your Holiday Eggnog
• Michaelson Law Recognized in the 16th Edition of Best Law Firms® for 2026
• Controversial Vegan Turns Rapper Launches First Song, "Psychopathic Tendencies."
• Inside the Fight for Affordable Housing: Avery Headley Joins Terran Lamp for a Candid Bronx Leadership Conversation

"TTA's San Francisco Office Director Szu-Hsien Lee said, 'This is our first large-scale outdoor campaign in Las Vegas. We want to bring the sights, colors, and emotions of Taiwan into people's everyday journeys. Whether they're locals, international visitors, or convention attendees, we hope they'll encounter a different side of Taiwan in the most familiar setting —the city streets themselves.'"

Targeting Global Visitors During Major Trade Shows

The campaign strategically coincides with two major international exhibitions—IMEX America 2025, one of the world's leading meetings and incentive travel events, and AAPEX 2025, the Automotive Aftermarket Products Expo. The buses will circulate between key convention centers and hotel districts, ensuring high visibility among business travelers, tourism professionals, and global visitors. This targeted approach enhances Taiwan's brand exposure and reinforces its growing presence in the global MICE (Meetings, Incentives, Conventions, and Exhibitions) market.

More on nvtip.com

• Canterbury Hotel Group Announces the Opening of the TownePlace Suites by Marriott Portland Airport
• Heritage at South Brunswick's Resort-Style Amenities for Any Age and Every Lifestyle
• T-TECH Partners with Japan USA Precision Tools for 2026 US Market Development of the New T-TECH 5-Axis QUICK MILL™
• Record Revenues, Debt-Free Momentum & Shareholder Dividend Ignite Investor Attention Ahead of 2026–2027 Growth Targets: IQSTEL (N A S D A Q: IQST)
• New YouTube Channel Pair Launches to Bring Entertainment Nostalgia Back to Life

About the Taiwan Tourism Administration, San Francisco Office

The Taiwan Tourism Administration (TTA) San Francisco Office oversees tourism promotion and travel services across Northern California, the U.S. Pacific Northwest, and Western Canada. The office works closely with local travel trade partners and media to organize promotional events, marketing campaigns, and strategic collaborations that strengthen Taiwan's visibility and appeal in the North American market.

For more information on traveling to Taiwan, visit eng.taiwan.net.tw