LAS VEGAS, Feb. 12, 2024 ~ Las Vegas, NV - THOR Kitchen, a leading brand in affordable luxury kitchen appliances, is making headlines once again at the 60th Annual KBIS Show. From February 27 to March 1, 2024, the brand will unveil its highly anticipated X-Series collection for the first time ever. This new line of built-in panel-ready products elevates THOR Kitchen's offerings to the higher echelons of the luxury kitchen appliance market while maintaining its commitment to affordability.

The THOR Kitchen X-Series boasts opulent and high-performing ranges with powerful burners featuring precious metal finishes. These ranges are designed to cater to the discerning tastes of luxury kitchen connoisseurs. The collection also includes built-in vent hoods and panel-ready refrigeration, providing designers with a comprehensive solution for creating exquisite and customized kitchen spaces.

According to Timothy Lee, Senior Marketing Manager of THOR Kitchen, "THOR Kitchen takes pride in leading the way in affordable luxury kitchen appliances. The introduction of the X-Series at KBIS 2024 is a testament to our relentless pursuit of excellence and our commitment to providing designers and consumers with sophisticated yet accessible options for their dream kitchens. We are here to redefine industry standards by offering innovation, quality, and affordability in every product we unveil."

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This year marks a pivotal moment for THOR Kitchen as it introduces its unique "Good, Better, and Best" pricing strategy. The A-Series caters to the entry-level price point while the new T-Series offers tilt panel ranges at the best-selling mid-tier price point. The H and L Series ranges continue to provide excellence in the mid-tier category while the groundbreaking X-Series stands as THOR Kitchen's flagship at the high-end price point, giving designers and customers an unparalleled selection.

THOR Kitchen has a history of challenging industry norms by disrupting the luxury appliance market years ago with its full suite of commercial stainless steel kitchen appliances priced at an unprecedented $5,500. In 2024, the brand continues to expand into both lower and higher price points, catering to a wider clientele with diverse needs.

As part of the KBIS experience, THOR Kitchen invites attendees to witness cooking demonstrations by celebrity chef Bradley Miller, THOR Kitchen Brand Ambassador and host of Food Network's "Food Truck Nation." Chef Miller is also the co-owner of the Inn of the Seventh Ray Restaurant in Los Angeles. With a record-breaking year in 2023, THOR Kitchen promises a breathtaking showcase spanning two stories at Booth W1665.

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Industry leaders are encouraged to visit Booth W1665 to explore THOR Kitchen's innovative products, gain insights into the brand's expansion, and discover the groundbreaking THOR Kitchen Affiliate Program. This program allows sellers to earn commissions for their THOR Kitchen sales, and more details will be unveiled during the show.

Don't miss the opportunity to witness THOR Kitchen's evolution at KBIS 2024 – Booth W1665. For media inquiries or to schedule interviews, please contact Michele Kautz at 570-772-1669.

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