Context Networks and Aristocrat Technologies Partner on API Agreement to Enhance Player Engagement and Drive New Revenue for Gaming Operators

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LAS VEGAS, Oct. 3, 2024 ~ Las Vegas, Nevada - Context Networks, Inc. has recently announced their partnership with Aristocrat Technologies, a leading gaming technology provider, as part of Aristocrat's Developer Partnership Program. This collaboration will see the integration of Context Networks' Contextual Promotions Media Network (CPMN) with Aristocrat's upcoming casino management system, Oasis 360 v15.3.

The CPMN is a programmatic advertising platform that utilizes private blockchain technology to deliver personalized promotions for the gaming industry. With this integration, operators will be able to offer dynamic and context-based promotions across multiple platforms such as digital signage, LED table signs, and media displays.

As a Developer Partner, Context Networks will work closely with Aristocrat to ensure that their solution is fully tested and compatible with the Oasis 360 v15.3 system. This testing process provides gaming operators with the assurance that Context's solution meets the high standards required in the industry.

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According to Matthew Olden, CEO of Context Networks, this API Agreement marks an important first step towards a deeper relationship with Aristocrat. "By becoming part of Aristocrat's Developer Partnership Program, we ensure that our CPMN solution is 'Context Ready' for Oasis 360 v15.3 and beyond," he stated. This partnership aims to enhance player engagement and introduce new revenue opportunities for gaming operators.

The focus of this API Agreement is on Aristocrat's upcoming Oasis 360 v15.3 system which is currently under development. By leveraging Aristocrat's future API capabilities, Context Networks' CPMN will offer gaming operators a turnkey advertising solution that requires no additional hardware or software investments.

For players, this partnership brings the potential for a new layer of interaction and engagement during their gaming experience. The CPMN will offer personalized and interactive games linked to advertisements in real-time, providing players with unique and dynamic promotions from brands they know and love.

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Additionally, players can redeem offers at their convenience or share them via social media, adding value and excitement to every gaming session. This integration aims to drive non-gaming revenue streams for gaming operators and elevate the joy and power of play to a new level.

The announcement of this partnership comes ahead of the Global Gaming Expo (G2E) 2024, which will take place from October 7-10 at The Venetian Expo in Las Vegas, Nevada. Context Networks will showcase their platform for gaming operators at booth #5845 and interested parties can book a meeting or demo through their website.

With this partnership, Context Networks and Aristocrat Technologies are set to revolutionize the gaming industry by offering a seamless and innovative solution for personalized promotions. This collaboration is a testament to both companies' commitment to providing cutting-edge technology for the gaming industry.
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