DULUTH, Ga. - nvtip -- He defines the right time as being when a customer is most likely to take action in response to the ad, which is why he generally dislikes the passive and distracted nature of radio advertising, which provides limited opportunities for immediate action, relying instead on catchy jingles that may or may not be memorable enough to be recalled at a later point when that action could be taken.

Identify Your Target Demographic

Before choosing a platform, you first need to know your audience, which can be judged in a number of ways. The most effective way is by simply asking them through a survey or other form of questionnaire. Having a strong online presence will further enhance opportunities for gathering information on your customers.

More on nvtip.com

• The Naturist World Just Shifted — NaturismRE Ignites a Global Resurgence
• $796,000 in Q2 Revenue Marks Highest Earnings to Date on 3 Trailing Quarters of Profitability in Multi-Billion Homebuilding Sector: Stock Symbol: IVDN
• Cybersecurity is THE Hot Market Sector; Revenues, Earnings & Profit matter; Only 33 Million Shares + a Huge Short Position Equal an Undervalued Stock
• Despite Global Calls for a Ban, US Child Psychiatry Pushes Electroshock for Kids
• Franco Polished Plaster Celebrates 35 Years of Bringing Walls to Life in the UK

Consider Your Content

Ismail Sirdah says that knowing your audience and how to reach them is only half the battle though. Marketers also need to jointly consider the content of their campaigns and which platforms can best bring it to life. Some campaigns might excel by encouraging customer interaction about a product or service, in which case a social media campaign would make the most sense.

Understand the Goal Each Platform

Marketing initiatives should also seek to match the platform's tone says Ismail Sirdah, so that other users of that platform (not your target audience per se) may likewise be in sync with and intrigued by the ad.

More on nvtip.com

• Spartan & Guardians Partner with Guitar Legend Buckethead to Support Global Child Rescue Efforts
• Speedy Weddings Launches Same-Day Online Marriage Service for Couples Worldwide
• Preliminary.online Introduces Short-Term Job-Readiness Courses with Employer-Verified Certifications
• Psychologist-Turned-Hermeticist Releases Modern Guide to the Seven Hermetic Principles
• Winners Announced for Asia Pacific Business Awards 2024-2025

If you were advertising on Facebook for example, you might want to craft a fun and lighthearted ad that is more likely to be shared around. On LinkedIn, you might instead create an ad that focuses on how a product or service might boost a user's ability to enhance their career success, while on Instagram, the message needs to be wrapped around a powerful image that will mesmerize.