Jewelers Mutual® Group Launches LUX Digital Vault® to Retail Jewelers

NEENAH, Wis., May 18, 2023 ~ Jewelers Mutual Group, a provider of insurance and business solutions for the jewelry industry since 1913, has announced that its LUX Digital Vault mobile app is now open to its waiting list and select retailers, with broader availability to jewelers in the coming months. This new insurtech offering allows customers to connect with their trusted jeweler and their jewelry and watch collections through a seamless app experience, as well as providing a 15-day jewelry insurance offer.

Mike Alexander, Chief Operating Officer at Jewelers Mutual Group, commented on the new technology: "The cutting-edge technology is increasing consumer confidence to protect their jewelry." He believes that the LUX Digital Vault is the future for jewelers who want to connect with their customers in more meaningful and innovative ways. The customizable, store-branded app is free for both jewelers and customers to use.

More on
The LUX Digital Vault was developed using the cloud-based Luxsurance platform which Jewelers Mutual acquired earlier this year. It comes with a special 15-day jewelry insurance offer so customers can keep their new jewelry protected while evaluating their insurance needs without any up-front payment required. Customers have direct access to their trusted jeweler and can also upload images of their entire jewelry collection, store-related receipts, appraisals and other documents into the app.

Christina Baribault Ortiz of Baribault Jewelers commented on her experience during beta testing: "Using tech to bring everyone closer and enjoy jewelry more inside their phone is exactly what my next-gen clients are looking for - they love it!" Stephen Alexander, cofounder of Luxsurance added: "We're thrilled to finally be able to make all jewelers the hero with 'cool tech' they can give to their customers - it's a competitive game-changer for the entire industry."

Jewelers Mutual continues to bring innovative solutions that transform the customer experience and help grow jewelry businesses. Interested jewelers can view demos of the app at upcoming JCK, Luxury and Couture shows in Las Vegas or visit for more information about offering it in their store.
Filed Under: Business

Show All News | Report Violation


Latest on