Las Vegas Launches Campaign to Encourage Excessive Celebration at Super Bowl LVIII

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~ Las Vegas, the official host city of Super Bowl LVIII, has launched a petition on Change.org to encourage football fans to embrace excessive celebration during the city's first foray into hosting the Super Bowl on Sunday, Feb. 11, 2024. The petition was accompanied by a music video featuring former NFL All-Pro wide receiver Chad "Ochocinco" Johnson and Grammy-nominated artist Tobe Nwigwe.

The petition is a nod to the fact that while professional sports often restrict excessive celebrations, they are always encouraged in Las Vegas. Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority (LVCVA), said "Las Vegas is built for celebration. People come to Vegas because they know that the excitement surrounding the game is just as important as the game itself."

To spread the word about their initiative, Las Vegas has partnered with late-night host Jimmy Kimmel. Kimmel has supported their campaign by having Johnson appear on his show last night on ABC.

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The 90 second music video—which will also be released in :30, :15 and :06 spots—includes re-creations of some of Johnson's most iconic on-field moments, including his impromptu marriage proposal, river dance, and his unforgettable Hall of Fame jacket moment. The music video was shot in iconic locations across Las Vegas including Allegiant Stadium, Caesars Palace, Fremont Street Experience among others. The accompanying soundtrack includes an original track by artist and actor Nwigwe who was once a college football star being considered for the NFL Draft.

The commercial spot featuring Johnson and Nwigwe will premiere on broadcast Thursday Nov 23 at 1:30 p.m PST during the Thanksgiving Day game between Washington Commanders and Dallas Cowboys. The full video will also be featured on Visit Las Vegas YouTube channel and all other social media platforms. The video and larger campaign were ideated and produced by R&R Partners which is the brand agency of record for LVCVA.

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Las Vegas is urging football fans to embrace excessive celebration during their first foray into hosting Super Bowl LVIII in 2024 with their Excessive Celebration Encouraged Campaign featuring Chad "Ochocinco" Johnson and Tobe Nwigwe which was accompanied by a music video shot in iconic locations across Las Vegas including Allegiant Stadium, Caesars Palace, Fremont Street Experience among others with an original soundtrack by artist and actor Nwigwe who was once a college football star being considered for NFL Draft . The commercial spot featuring Johnson and Nwigwe will premiere on broadcast Thursday Nov 23 at 1:30 p.m PST during Thanksgiving Day game between Washington Commanders and Dallas Cowboys while full video will be featured on Visit Las Vegas YouTube channel as well as other social media platforms . This campaign was ideated and produced by R&R Partners which is brand agency of record for LVCVA . For more information about Las Vegas , please visit www . VisitLasVegas . com .
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