~ Las Vegas, the official host city of Super Bowl LVIII, has launched a petition on Change.org to encourage football fans to embrace excessive celebration during the city's first foray into hosting the Super Bowl on Sunday, Feb. 11, 2024. The petition was accompanied by a music video featuring former NFL All-Pro wide receiver Chad "Ochocinco" Johnson and Grammy-nominated artist Tobe Nwigwe.

The petition is a nod to the fact that while professional sports often restrict excessive celebrations, they are always encouraged in Las Vegas. Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority (LVCVA), said "Las Vegas is built for celebration. People come to Vegas because they know that the excitement surrounding the game is just as important as the game itself."

To spread the word about their initiative, Las Vegas has partnered with late-night host Jimmy Kimmel. Kimmel has supported their campaign by having Johnson appear on his show last night on ABC.

More on nvtip.com

• Waarom brand mentions in ChatGPT steeds belangrijker worden
• Ahead of CTE Month, BIN95 highlights how automation and maintenance training prepare students for tomorrow's workforce
• Yunishigawa Onsen's Annual "Kamakura Festival" will be held January 30 – March 1, 2026
• At Your Service Plumbing Named a 2025 Nextdoor Neighborhood Fave
• Custom Home Builder Connecticut Valley Homes Wins 2025 Home of the Year from the Modular Home Builders Association

The 90 second music video—which will also be released in :30, :15 and :06 spots—includes re-creations of some of Johnson's most iconic on-field moments, including his impromptu marriage proposal, river dance, and his unforgettable Hall of Fame jacket moment. The music video was shot in iconic locations across Las Vegas including Allegiant Stadium, Caesars Palace, Fremont Street Experience among others. The accompanying soundtrack includes an original track by artist and actor Nwigwe who was once a college football star being considered for the NFL Draft.

The commercial spot featuring Johnson and Nwigwe will premiere on broadcast Thursday Nov 23 at 1:30 p.m PST during the Thanksgiving Day game between Washington Commanders and Dallas Cowboys. The full video will also be featured on Visit Las Vegas YouTube channel and all other social media platforms. The video and larger campaign were ideated and produced by R&R Partners which is the brand agency of record for LVCVA.

More on nvtip.com

• Scoop Social Co. Partners with Air Canada to Celebrate New Direct Flights to Milan with Custom Italian Piaggio Ape Gelato Carts
• Breakout Phase for Public Company: New Partnerships, Zero Debt, and $20 Million Growth Capital Position Company for 2026 Acceleration
• Japan's Patented "Hammock'n" Smartphone Band Targets Hand Fatigue From Long Phone Use
• Reditus Group Introduces A New Empirical Model for Early-Stage B2B Growth
• CCHR: Harvard Review Exposes Institutional Corruption in Global Mental Health

Las Vegas is urging football fans to embrace excessive celebration during their first foray into hosting Super Bowl LVIII in 2024 with their Excessive Celebration Encouraged Campaign featuring Chad "Ochocinco" Johnson and Tobe Nwigwe which was accompanied by a music video shot in iconic locations across Las Vegas including Allegiant Stadium, Caesars Palace, Fremont Street Experience among others with an original soundtrack by artist and actor Nwigwe who was once a college football star being considered for NFL Draft . The commercial spot featuring Johnson and Nwigwe will premiere on broadcast Thursday Nov 23 at 1:30 p.m PST during Thanksgiving Day game between Washington Commanders and Dallas Cowboys while full video will be featured on Visit Las Vegas YouTube channel as well as other social media platforms . This campaign was ideated and produced by R&R Partners which is brand agency of record for LVCVA . For more information about Las Vegas , please visit www . VisitLasVegas . com .

---

Show All News | Report Violation