LAS VEGAS - nvtip -- With how pivotal marketing is to a brand's growth trajectory and its ability to drive in new customers, marketing agencies have been working overtime to develop unique & effective tactics for businesses in such a highly competitive landscape. However, as seen with any other geography, the highly competitive and populated environment in the marketing industry has given rise to several fraudulent activities and spammers infiltrating the space. Panelists at the Marketing 2.0 Conference on December 19-21, 2022, at Mandalay Bay, Las Vegas, USA, shed light upon one of the scams that tend to go under the radar, especially for newer brands seeking digital marketing: Clone website scams.

Clone website scam offenses work on the principle of scammers setting up fraudulent websites by recreating a brand's page & using it to falsify analytics and make sales under a pretense. With brands seeking digital marketing agencies to target a significant demographic, that is, social media, the vulnerability of brands to such scam offenses has increased significantly, reviewed experts at the Marketing 2.0 Conference.

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A common way clone website scams are seen to be executed through clients seeking pay-per-click (PPC) advertising. Fraudulent marketing agencies use PPC to set up a fake website, falsely impersonating the original brand website.  Marketing 2.0 Conference's panel reviewed how smaller brands, in particular, may be unaware of such spams and can face heavy devastation regarding financial losses and reputational damage. In addition, clone website scams may also lead to data theft, leading to further legal and privacy complications for the brands affected.

One of the panelists on stage at the Marketing 2.0 Conference highlighted the importance for brands to take swift legal action to protect themselves from incurring heavy financial losses and reputational damages caused by such fraudulent activities. Being vigilant and aware when investing in digital marketing agencies is vital, especially in a landscape where it's easy to automate tasks to agencies and let them take control of a brand's marketing.

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Customers are also affected in case they end up investing in fraudulent websites and purchasing products, leading to financial losses and tarnishing their trust in specific brands. Global marketing events, such as Marketing 2.0 Conference, reviews scam offenses and fraudulent activities to help spread awareness and educate professionals on the early red flags and prevention measures that can be taken to avoid being defrauded. With the help of industry veterans and professionals, get ready to stay up to date on the latest trends in the industry by becoming a part of this global marketing conference in Dubai and the USA in 2023!