LAS VEGAS - nvtip -- SlamBall, the fast-paced, gravity-defying sport that combines elements of basketball, football, hockey and acrobatics co-founded by Mason Gordon and Mike Tollin, today unveiled its comprehensive look at data for the recently completed season, and announced its first official plans for what lies ahead for the property.

The numbers included massive social engagement which bested virtually any other live sports property during the period, solid numbers in its time slots on ESPN, quality attendance numbers and the attention of a global media audience, all of which is detailed below.

"We set out this relaunch season with very lofty goals, and in almost every aspect we exceeded our marks," said Mason Gordon, SlamBall co-founder. "In addition to all the positive numbers in broadcast and the digital/social space came a wide number of parties, cities and event partners eagerly interested in what our athletes and coaches were delivering on and off the court, which has led us to re-think our event footprint even sooner than next summer. While we are encouraged, we are working through many details that will be announced soon. One thing is for sure, we have set out to be the UFC for team sports, and I know we are well on our way to getting there now."

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Some key metrics:

Digital/social:

During the time period of the build up and relaunch of SlamBall, no other active professional sports league, whether a start up or established league, came close in engagement or growth across Twitter and Instagram, even during a MUCH shorter run and season than the others.

Broadcast:

SlamBall was able to secure almost 50 hours of live programming on the ESPN networks, one of the most comprehensive partnerships for a property coming back into the marketplace after a long dormant period. SlamBall's live late night viewership window on ESPN and ESPN2 scored with audiences 18-45 across the country, delivering with the key demo brands crave. SlamBall's average of 105,000 was on par with other live broadcasts in the time slot.

Media:

SlamBall's earned media coverage impressions for the six weeks were in the multi millions, with consistent coverage not just from the largest media platforms, but from some of the most influential and engaged social media influencers and athletes as well. SlamBall captured the attention of everyone from Snoop Dogg, to athletes.

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http://www.slamballleague.com