COSTA MESA, Calif. - nvtip -- SmartFinancial announced today that it welcomed  Agency MVP as its new technology integration partner. SmartFinancial is a leading digital insurance marketplace connecting thousands of  captive and independent insurance agents with in-market insurance shoppers. The Agency MVP platform helps insurance agents and agencies use technology to nurture leads, existing clients and former clients.

"We are excited about an integration with Agency MVP and look forward to helping more agencies with sales automation," said SmartFinancial CEO, Lev Barinskiy. "Efficiency is key when engaging with the digital insurance shopper.  By working closely together, we will enable Insurance Agents to be more efficient and profitable in quoting and selling policies."

SmartFinancial operates a leading marketplace for Auto, Home, Health and Life Insurance, powering thousands of Insurance Agencies on its platform. The integration with Agency MVP allows SmartFinancial to send insurance leads directly into the portal, helping agents stay organized with Insurance calls and data leads. Not only will this make routine communications easier, the partnership will help agents respond faster, especially to time-sensitive auto insurance leads. SmartFinancial's high converting insurance referrals and Agency MVP's platform together will help insurance agencies write more policies.

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"I am happy that SmartFinancial and MVP are integrating their products seamlessly," said MVP President Todd McLain. "Now, even more insurance agents can harness the data they already have to get to the next level with their SmartFinancial calls and leads."

About SmartFinancial

SmartFinancial is a leading digital insurance marketplace. SmartFinancial uses proprietary customer acquisition technology to connect in-market insurance consumers with a vast network of insurance agents and carrier partners nationwide. SmartFinancial has revolutionized the insurance-buying experience with a transparent insurance-technology platform that pairs people with the right insurance carrier. Founded by a team of insurance and technology experts, SmartFinancial focuses on delivering measurable results and exceptional service. It is one of the fastest growing insurance customer acquisition companies in the U.S.

About Agency MVP

Agency MVP is the first smart sales and agency prospecting tool on the market with a full suite of features. Designed to empower agents in making smarter follow-up and marketing decisions, Agency MVP learns about the lead household and carrier competitiveness in the market before ranking and prioritizing call backs according to value and sales probability. MVP also offers intelligent reports to help determine closing ratios per zip code, average savings, consumer demographics and more. Agency MVP's platform has integrated API's for seamless data transfer and fully integrated texting platform with MMS (PDF & JPEG) capabilities. Very soon, Agency MVP will also offer smart automation and VOIP integrations.

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