LAS VEGAS - nvtip -- Advanced HDR by Technicolor returns to NAB 2025 to showcase the ultimate High Dynamic Range (HDR) viewing experience for live broadcast and streaming sports and entertainment content.

Attendees at NAB 2025 will experience, firsthand, how Advanced HDR by Technicolor enables production teams to create and distribute "HDR Without Limits". As more broadcasters and streaming service providers deploy HDR technology at scale, video production processes are quickly moving beyond static LUTs-based HDR.

"The creation of content in HDR is increasing, and the industry is adapting to ensure the delivery of high-quality HDR and standard dynamic range (SDR) content across broadcasting and streaming services," Valérie Allie, Senior Director of the Media Services Group at InterDigital. "This trend increases demand for HDR/SDR conversion processes in content distribution workflows that are flexible and streamlined."

Advanced HDR by Technicolor experts will be on hand at multiple locations to discuss:

• Accelerating Implementation of Advanced HDR by Technicolor – ATSC booth W3056. Visitors will view live content in Advanced HDR by Technicolor to experience how the solution offers a high-quality picture that enhances the viewing experience. They will also learn more about the many content distributors and TV and encoder manufacturers that have adopted Advanced HDR by Technicolor. Latest integrations of note include: RCA, Zapperbox, Pickleball TV, Plex, Capitol Broadcasting and Gray Media.
• How to Create Your Best HDR Experience – Ultra HD Forum booth W4051.  Attendees will see how leveraging dynamic and static conversion techniques optimizes HDR quality in a single master workflow. Experts from Advanced HDR by Technicolor will demonstrate how dynamic conversion with Intelligent Tone Management outperforms legacy systems that use fixed white levels in static conversion. Advanced HDR by Technicolor's dynamic conversion process adapts in real-time to changing light conditions and features tunable diffuse white settings  to ensure that HDR content is rich in contrast and vibrant in color.
• Advanced HDR by Technicolor Meeting Room (Invitation Only) – W2675. For those that would like an invitation to discuss the latest developments associated with Advanced HDR by Technicolor from a technological, business relationship and commercial deployment perspective, please click on the link below to arrange a time that is convenient for all parties.

As adoption of Advanced HDR by Technicolor accelerates, major broadcasters and streaming service providers are steadily integrating this technology into their operations along with a growing number of encoding manufactures, such as Ateme, and TV manufacturers, like Hisense and RCA.

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Contact us to book a time and experience "HDR Without Limits"!

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About Advanced HDR by Technicolor

Advanced HDR by Technicolor is a suite of high-dynamic-range (HDR) technologies designed to deliver superior video quality across a variety of display devices and network environments. Developed as a collaboration between InterDigital and Philips, it includes formats like SL-HDR1, SL-HDR2, and SL-HDR3, which dynamically optimize HDR content to match the capabilities of the display device in real-time. This allows broadcasters and content providers to deliver a high-quality viewing experience with improved contrast, brightness, and color accuracy while maximizing bandwidth efficiency. With support for multiple distribution workflows, Advanced HDR by Technicolor enables seamless integration into existing infrastructures, making it a preferred solution for broadcasters seeking to future-proof their HDR delivery. To learn more about Advanced HDR by Technicolor visit:

https://advancedhdrbytechnicolor.com.